Digital Marketing - Google Certification

Digital Marketing - Google Certification What is the first step in creating an online business strategy? A. Identifying business goals B. Understanding what the competition is doing C. Knowing the market D. Aligning goals to the strategy - A. Identifying business goals What is the purpose of the 'See, Think, Do, Care' framework? A. To help determine a marketing strategy B. To help a business understand the customer journey online C. To help a business reach a global audience D. To give insight into specific customer groups - B. To help a business understand the customer journey online Once you've worked out your Unique Selling Proposition (USP), how would you use it in a long- term online strategy? A. Incorporate it within marketing materials across all channels to help raise customer awareness B. Create an email campaign letting your customers know why you are unique C. Film a video explaining your unique selling point and send it to employees D. Create a press release and distribute it through your channels - A. Incorporate it within marketing materials across all channels to help raise customer awareness Why is optimizing customer touchpoints online beneficial for businesses? A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility B. It gives businesses the opportunity to save money on online advertising C. It provides customers with value every time they come into contact with a brand, helping build trust D. It gives businesses an opportunity to collect more data from potential customers - C. It provides customers with value every time they come into contact with a brand, helping build trust What type of information can KPIs provide? A. Audience segmentation B. Long-term projections C. Financial viability D. Board decisions - B. Long-term projections What should be the first step of a structured SEO plan?