Google Data Analytics - Week 5 with complete verified solutions

State industries that rely heavily on data .Marketing .Technology .Finance .Healthcare Give an insight into Coca-Cola .They use data gathered from consumer feedback to create adverts that speak directly to different audiences .Dispensers have AI to track flavours people pick -Gives inspiration for new products Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:00 Full screen Give an insight into Google .Data is used to determine a website's reliability and accuracy to provide the most useful results to any question asked Give an insight into healthcare .Determining which are the busiest times so people know how many staff are needed -Helps reduce wait time and improve patient experience State why some people enjoy data analytics .Contains the right blend of technical and personal Define an issue .A topic or subject to investigate -Questions are designed to discover information Define a problem .An obstacle or complication that needs to be overcome Define a business task .The question/problem data analysis solves for a business Give an example of a business task in action at a zoo .Unpredictable weather was making it hard to anticipate staffing needs .The analyst could have analysed data over the past decade to identify predictable patterns .The zoo could then make informed decisions for daily staffing Define fairness .Ensuring that analysis doesn't create or reinforce bias Give an example of data analysis being unfair yet true .A company only has employees of one demographic -They conclude that the demographic is therefore the hardest working. -No representation of other demographics, or the challenges keeping them from giving the best performance State ways of overcoming social bias .Employing social scientists to provide insights on human bias .Using self-reported data in a separate system .Oversampling non-dominant groups to ensure that the model includes them