WGU C207 Data Driven Decision Making Final Exam Questions and Answers (2022/2023) (Verified Answers)

WGU C207 Data Driven Decision Making Final Exam Questions and Answers (2022/2023) (Verified Answers) Events that happen on a previous night's talk show become part of the next morning's discussions on the bus or around the watercooler. This phenomenon refers to: A. Social Currency B. Subcultures C. Parasocial Interaction D. Source A. Social Currency People yelling back at the television as their team makes a good or bad play during televised sports game is called: A. Noise B. Feedback C. Channel D. Decoding B. Feedback Interest groups with an influence on the production of media refers to which media literacy principle? A. Individual Realities B. Industry Pressures C. Political Pressures D. Format Influences C. Political Pressures Asking yourself, "Who are the intended targets of these media?" refers to which media literacy tool? A. Consider Authorship B. Analyze Content C. Determine Institutional Purpose D. Evaluate Audience D. Evaluate Audience Collections of symbols purposefully organized are called a: A. Message B. Content C. Medium D. Channel A. Message Watching a movie or television show on your cell phone is an example of convergence. A. True B. False A. True Stereotypes frequently show a full range of characteristics of different groups of people. A. True B. False B. False Political ideologies refer to the beliefs about who should hold power in a culture. A. True B. False A. True Media literacy refers to one's ability to enjoy media consumption. A. True B. False B. False Camera angle, music, color, and movement are examples of creative techniques used in making media. A. True B. False A. True Harold Lasswell was among the early scholars who feared that the mass media would be used as: A. Propaganda B. Entertainment C. Agenda D. Magic Bullet A. Propaganda A theory that explains how messages affect everyone directly and quickly is called the: A. Media Theory B. Hypodermic Theory C. Propaganda Theory D. Critical Theory B. Hypodermic Theory The theory that assumes that audience members are not just passive recipients of media messages is known as: A. Active Audience Theory B. Critical Theory C. Uses and Gratifications Theory D. Hypodermic Theory A. Active Audience Theory How media affect the standards we use to evaluate media content is called: A. Agenda Setting B. Propaganda C. Priming D. Naturalistic Experiment C. Priming Robert McChesney is a key figure for learning more about which theory? A. Media Theory B. Critical Theory C. Cultural Colonialism D. Political Economy D. Political Economy Mass media research is a systematic process used to understand the problems and workings of the media. A. True B. False A. True Two-step flow theory suggests the importances of gatekeepers or opinion leaders in the effects of messages. A. True B. False A. True Uses and gratifications research focuses on why people use media in the the ways they do. A. True B. False A. True An experiment that is carried out without people knowing they are part of it is called a naturalistic experiment. A. True B. False A. True Cultural colonialism refers to one group's control over another's culture. A. True B. False A. True Attitudes, personality types, and motivations are examples of: A. Psychographic Indicators B. Demographic Indicators C. VALS Categories D. Lifestyle Categories A. Psychographic Indicators A method that brings a group of people together and asks them to talk about a product is called a: A. Survey B. Focus Group C. Experiment D. Surveillance B. Focus Group The entertainment formula includes all of the following except: A. Typical Characters B. Setting C. Premise D. Patterns of Action C. Premise A story about the life and career of Michael Jackson is an example of which kind of news story? A. Hard News B. Investigative Reporting C. Editorial D. Soft News D. Soft News Shows such as Sesame Street and Reading Rainbow fall under which genre of media? A. Education B. News C. Advertising D. Entertainment A. Education Demographics offer the best indicators of consumer preferences. A. True B. False B. False With its mix of Hollywood plots and Bollywood dance numbers, Bride and Prejudice is an example of a genre hybrid. A. True B. False A. True Soft-sell ads feature primarily lists of features about the product. A. True B. False B. False Exhibition is the delivery of the produced material to audiences. A. True B. False B. False Taking out loans and stock offerings provides ways to fund new productions. A. True B. False A. True The companies that hire advertising agencies are called: A. Advertisers B. Agency Holding Companies C. Direct Marketing Agencies D. Clients A. Advertisers All of the following are the basic functions of ad work except: A. Creative Persuasion B. Audience Engagement C. Market Research D. Media Planning and Buying