CPCA Practice Test Quizzes & Answer

CPCA Practice Test Quizzes & Answer 1. Is the acronym GMROI important to the practice of category management? -Answer-No 1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention? - Answer-No 1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point of purchase? -Answer-No 1. Which one of these statements best represents an attribute of a Club store? -Answer-1. a. Club stores offer a better value for consumers and as a result of that the channel is growing 1. Which of the following best describes three in-store retail factors affected by SKU proliferation? -Answer-a. Variety, placement and space 1. Which of the following pricing strategies is Walmart's primary go to market approach? - Answer-a. EDLP 1. Which of the following best reflect the tactics of limited assortment stores? -Answer-a. Limited SKU counts, low prices, limited service, small store footprint 1. The grocery industry is basically recession proof; therefore in difficult economic time's shelf planning strategy won't change. -Answer-False 1. Is Base Volume additional sales beyond what is expected due to promotional activity? - Answer-No 1. Is the acronym DOS the average number of days current inventory will last? -Answer-Yes 1. Is facing the count or linear space a single product occupies? -Answer-Yes 1. Which of the following best represents the primary concerns driving shopper purchase decisions? -Answer-a. Quality, value and convenience 1. Shoppers today often shop in how many different channels? -Answer-a. Most shoppers will shop across 5 or more channels to purchase the products and services they need 1. Which of the following is an effect that changing consumer demographics are having on retailers? -Answer-a. Shopper clustering is increasingly important 1. Which of the following is not a specific trend in category management? -Answer-a. Reliance on frequent shopper card data, industry consolidation? 1. When looking at channel dynamics which one of these statements best describe the grocery channel? -Answer-a. Grocery stores typically have higher operating expenses creating higher overhead for the retailer resulting in tighter margins and/or higher prices Channel blurring is occurring because -Answer-a. The increasing growth of alternative store formats, increased competition for consumer spending, items carried beyond the typical assortment with a channel, consumer demand for convenience 1. Is consumer the one who buys the product? -Answer-No 1. Is the acronym ACV the total sales volume reporte