MARKETO CERTIFIED ASSOCIATE EXAM 2024 WITH 100% CORRECT ANSWERS

What are the benefits of Marketing Automation? Answer - Send better qualified leads to Sales Better insights into lead behavior Shorter sales cycles Increased revenue Better marketing ROI Marketing technology does... Answer - streamlines, automates, and measures marketing tasks and workflows Lead nurturing Answer - Collecting, qualifying, and interacting with people through their buying process Marketo solution includes... Answer - 1. Engagement hub 2. Analytics engine 3. Automation engine Marketo adoption plan Answer - Phase 1 - Simple point in time programs consisting of a single channel Phase 2 - Continuous campaigns and implementation of automation (i.e. sending an email confirmation when a form is filled out). Email personalization, event tracking, basic nurture campaigns, etc. Phase 3 - Personalized multi-channel conversations. Predictive web content, advanced nurture campaigns, behavioral segmentation, revenue attribution models. Phase 4 - lifelong relationships with customers, coordinate channel efforts for every stage of the customer life cycle, revenue attribution and analytics to support marketing efforts. Tactical KPI Answer - Measures how initiatives are performing in a specific channel, such as email, mobile, social, or the web. Measurement usually centers around buyer behaviors, such as opens, clicks, page visits, content downloads, and form submissions. Strategic KPI Answer - Typically focused on results, rather than buyer behaviors, and help determine overall marketing performance. Operational KPI