Created by M. Weaver-Hightower
Pecha Kucha Planner
Image Script
SLIDE 1 Look at these numbers. On Facebook there are
more than 4 million likes per minute every day.
Every day there are almost 2,5 millions likes on
Instagram and every second 810 photos are posted.
Fact: Companies can no longer live without
social media.
SLIDE 2 My name is Charlotte van der Hulst and I am going
to tell you why social media is a necessity for
companies. At first, I tell you something general
about social media, then why you should use social
media as a company and most recently how you
can best use social media.
Social media offers the opportunity to be constantly
in contact with the customers and of course to
expand your network.
SLIDE 3 In the Netherlands, 65% of all companies already
use social media. Last year it was only 49%, so the
growth is very fast. Companies can choose different
social media channels. Choose the social media
channel that best suits the company and the target
group.
SLIDE 4 Facebook, LinkedIn and Twitter are the most
popular social media channels for companies.
Facebook has 10,4 million active users. This shows
that you have a huge reach via social media.
SLIDE 5 The first reason why you as a company must use
social media is because your customers also use
social media. Where your customers are, you also
have to be. As a company, you have to look
carefully where your target group is located.
Different social media channels fit better with
different target groups. For example, you can better
use Instagram for a younger target group than
Facebook.
, Created by M. Weaver-Hightower
Image Script
SLIDE 6 Secondly social media is good for social advertising.
The costs of advertising on social media are, in
comparison to traditional media, is relatively low.
You can make it as expensive as you want.
SLIDE 7 Further you can be found online as a company. This
way a customer can contact you easily. Nowadays,
consumers first look if they can find your company
online, before they buy something. Therefore, your
presence in social media is very important –
especially because your competitors also use social
media.
SLIDE 8 Now, social media is also good for your competition.
Of course, you want to be one step ahead of your
competitors. Competition is good and keeps you on
top of things. Through social media you can build a
relationship with your customers and be a step
ahead of your competitors.
SLIDE 9 Social media is also good for direct customer
contact: customers can quickly contact your
company. This is for example possible through
Facebook Messenger. Customers ask a question
through Facebook Messenger and get an answer in
no time.
SLIDE Commitment: not only with external stakeholders
10 but also with internal stakeholders. Social media
can also help within a company. It can support
collaboration between employees, employees can
be informed better and faster and the information on
social media is always available.
SLIDE Social media is also a good way to increase your
11 brand awareness. So this is one of the most
important reasons for a company to use social
media. If your company, product or service has a
good brand awareness, this can have a lot of
advantages. The most important advantages of
positive brand awareness are:
- Better position on the market (in comparison
to weaker brands)
- More loyalty from existing customers
- Customers are willing to pay more for your
Pecha Kucha Planner
Image Script
SLIDE 1 Look at these numbers. On Facebook there are
more than 4 million likes per minute every day.
Every day there are almost 2,5 millions likes on
Instagram and every second 810 photos are posted.
Fact: Companies can no longer live without
social media.
SLIDE 2 My name is Charlotte van der Hulst and I am going
to tell you why social media is a necessity for
companies. At first, I tell you something general
about social media, then why you should use social
media as a company and most recently how you
can best use social media.
Social media offers the opportunity to be constantly
in contact with the customers and of course to
expand your network.
SLIDE 3 In the Netherlands, 65% of all companies already
use social media. Last year it was only 49%, so the
growth is very fast. Companies can choose different
social media channels. Choose the social media
channel that best suits the company and the target
group.
SLIDE 4 Facebook, LinkedIn and Twitter are the most
popular social media channels for companies.
Facebook has 10,4 million active users. This shows
that you have a huge reach via social media.
SLIDE 5 The first reason why you as a company must use
social media is because your customers also use
social media. Where your customers are, you also
have to be. As a company, you have to look
carefully where your target group is located.
Different social media channels fit better with
different target groups. For example, you can better
use Instagram for a younger target group than
Facebook.
, Created by M. Weaver-Hightower
Image Script
SLIDE 6 Secondly social media is good for social advertising.
The costs of advertising on social media are, in
comparison to traditional media, is relatively low.
You can make it as expensive as you want.
SLIDE 7 Further you can be found online as a company. This
way a customer can contact you easily. Nowadays,
consumers first look if they can find your company
online, before they buy something. Therefore, your
presence in social media is very important –
especially because your competitors also use social
media.
SLIDE 8 Now, social media is also good for your competition.
Of course, you want to be one step ahead of your
competitors. Competition is good and keeps you on
top of things. Through social media you can build a
relationship with your customers and be a step
ahead of your competitors.
SLIDE 9 Social media is also good for direct customer
contact: customers can quickly contact your
company. This is for example possible through
Facebook Messenger. Customers ask a question
through Facebook Messenger and get an answer in
no time.
SLIDE Commitment: not only with external stakeholders
10 but also with internal stakeholders. Social media
can also help within a company. It can support
collaboration between employees, employees can
be informed better and faster and the information on
social media is always available.
SLIDE Social media is also a good way to increase your
11 brand awareness. So this is one of the most
important reasons for a company to use social
media. If your company, product or service has a
good brand awareness, this can have a lot of
advantages. The most important advantages of
positive brand awareness are:
- Better position on the market (in comparison
to weaker brands)
- More loyalty from existing customers
- Customers are willing to pay more for your
