Unit 2 marketing guide
Activity 1
Introduction - ANSIn this section, you are to explain the meaning of rationale and marketing,
discuss different methods you plan to use for your marketing campaign, discuss the principles
and purposes of marketing without forgetting the roles of marketing which includes Anticipating
Demand, Recognizing Demand, Stimulating Demand and Satisfying Demand. You then could
include statistics and why it is important to get their marketing strategy correct
Activity 1
Introduction opener. - ANS"In this marketing campaign I am going to be conducting rationale for
Team Ocuppola. They want to increase brand awareness
Activity 1
Marketing aims and objectives - ANSDiscuss SMART aims and objectives, what they are and
why they need to have them. You should then suggest 3 aims that they could set.
Activity 1
Market research - ANSDiscuss primary research that you have collected (you don't really need
to do this, you could make it up to show that there is an increasing number of people interested
in e-sports. However, you will need to say "I conducted a questionnaire in my local area of
Stone and asked 50 respondents. I asked..."). You then would need to discuss benefits and
drawbacks of primary research. You should then make a recommendation of the target market,
based on your research. A paragrah on each market share, market size, market structure,
competitors, target market, trends through secondary research, one recent marketing campaign
from an esports team
Validity and reliability - ANSmention validity and reliability, say the sources you have used and
say why they are reliable and make the data valid and are suitable for occupola to use
Activity 1
Market size, structure and trends - ANSThis is where you will discuss your secondary research.
What is the size of the e-sports market, are there any current trends?
Activity 1
Competitors - ANSAre there any other e-sports companies? You need to discuss this here.
Activty 1
Pestle - ANSDiscuss what a PESTLE analysis is. You then need to discuss each factor of a
PESTLE in detail (political, economic, social, technological, legislation, environmental- how do
these affect Team Ocuppola?
Activity 1
Introduction - ANSIn this section, you are to explain the meaning of rationale and marketing,
discuss different methods you plan to use for your marketing campaign, discuss the principles
and purposes of marketing without forgetting the roles of marketing which includes Anticipating
Demand, Recognizing Demand, Stimulating Demand and Satisfying Demand. You then could
include statistics and why it is important to get their marketing strategy correct
Activity 1
Introduction opener. - ANS"In this marketing campaign I am going to be conducting rationale for
Team Ocuppola. They want to increase brand awareness
Activity 1
Marketing aims and objectives - ANSDiscuss SMART aims and objectives, what they are and
why they need to have them. You should then suggest 3 aims that they could set.
Activity 1
Market research - ANSDiscuss primary research that you have collected (you don't really need
to do this, you could make it up to show that there is an increasing number of people interested
in e-sports. However, you will need to say "I conducted a questionnaire in my local area of
Stone and asked 50 respondents. I asked..."). You then would need to discuss benefits and
drawbacks of primary research. You should then make a recommendation of the target market,
based on your research. A paragrah on each market share, market size, market structure,
competitors, target market, trends through secondary research, one recent marketing campaign
from an esports team
Validity and reliability - ANSmention validity and reliability, say the sources you have used and
say why they are reliable and make the data valid and are suitable for occupola to use
Activity 1
Market size, structure and trends - ANSThis is where you will discuss your secondary research.
What is the size of the e-sports market, are there any current trends?
Activity 1
Competitors - ANSAre there any other e-sports companies? You need to discuss this here.
Activty 1
Pestle - ANSDiscuss what a PESTLE analysis is. You then need to discuss each factor of a
PESTLE in detail (political, economic, social, technological, legislation, environmental- how do
these affect Team Ocuppola?
