SMALL TOWN GIRL
MNM3702
MARKETING RESEARCH
WRITTEN ASSESSMENT
CASE STUDY:
CLOVER TROPIKA
BCOM MARKETING MANAGEMENT
, TABLE OF CONTENT
DECLARATION ........................................................................................................... 2
INTRODUCTION ............................................................................................................. 1
1 INFORMED CONSENT FORM ............................................................................... 1
2 RESEARCH DESIGN ............................................................................................. 2
3 RESEARCH METHODOLOGY ............................................................................... 3
3.1) PRIMARY DATA COLLECTION METHOD ....................................................... 3
3.1.1 Volume and Variety of Data Required ......................................................... 4
3.1.2 Objectivity and Reliability of Required Data: ................................................ 4
3.1.3 Cost and Duration of the Study:................................................................... 4
3.2) DATA COLLECTION TECHNIQUE .................................................................. 5
3.3) EXTERNAL SECONDARY DATA ..................................................................... 5
CONCLUSION ................................................................................................................ 6
REFERENCES ................................................................................................................ 7
iii
MNM3702
MARKETING RESEARCH
WRITTEN ASSESSMENT
CASE STUDY:
CLOVER TROPIKA
BCOM MARKETING MANAGEMENT
, TABLE OF CONTENT
DECLARATION ........................................................................................................... 2
INTRODUCTION ............................................................................................................. 1
1 INFORMED CONSENT FORM ............................................................................... 1
2 RESEARCH DESIGN ............................................................................................. 2
3 RESEARCH METHODOLOGY ............................................................................... 3
3.1) PRIMARY DATA COLLECTION METHOD ....................................................... 3
3.1.1 Volume and Variety of Data Required ......................................................... 4
3.1.2 Objectivity and Reliability of Required Data: ................................................ 4
3.1.3 Cost and Duration of the Study:................................................................... 4
3.2) DATA COLLECTION TECHNIQUE .................................................................. 5
3.3) EXTERNAL SECONDARY DATA ..................................................................... 5
CONCLUSION ................................................................................................................ 6
REFERENCES ................................................................................................................ 7
iii
