SMALL TOWN GIRL
MNM3702
MARKETING RESEARCH
WRITTEN ASSESSMENT
CASE STUDY:
MADAM CHICKEN
BCOM MARKETING MANAGEMENT
, SECTION A - MADAM CHICKEN: THE EGG ENTREPRENEUR
INTRODUCTION
Hello, my name is Carina Brandt, from an external marketing research company. We are
conducting research on behalf of Madam Chicken to gain insights and opinions on how they can
improve their product and service offerings, to better meet your needs and experctations in the
ever-evolving chicken-industry. This questionnaire is designed to gather valuable feedback that
will help us give recommendations to Madam Chicken on how they can improve their offerings in
the poultry industry for the year 2023 based on the following secondary objectives:
1. To determine customers’ overall satisfaction with the Madam Chicken brand
2. To determine the type of product categories from which customers want to buy
3. To determine the type of communication channels that Madam Chicken should use
4. To determine customers’ perception about the product innovation options that Madam Chicken
provides
We know your time is valuable, so we've designed the questionnaire to be brief and take only
about 10 minutes. We really appreciate your participation, and please know that your responses
will be kept confidential.
QUESTION 1 – OBJECTIVE 2
What product categories are you interested in purchasing from Madam Chicken? Please select
the product categories you are interested in purchasing from Madam Chicken. You can choose
more than one option.
Charcoal
Chicken
Chicken Feed
Chicken Manure
Cracked Eggshells
Eggs
1
MNM3702
MARKETING RESEARCH
WRITTEN ASSESSMENT
CASE STUDY:
MADAM CHICKEN
BCOM MARKETING MANAGEMENT
, SECTION A - MADAM CHICKEN: THE EGG ENTREPRENEUR
INTRODUCTION
Hello, my name is Carina Brandt, from an external marketing research company. We are
conducting research on behalf of Madam Chicken to gain insights and opinions on how they can
improve their product and service offerings, to better meet your needs and experctations in the
ever-evolving chicken-industry. This questionnaire is designed to gather valuable feedback that
will help us give recommendations to Madam Chicken on how they can improve their offerings in
the poultry industry for the year 2023 based on the following secondary objectives:
1. To determine customers’ overall satisfaction with the Madam Chicken brand
2. To determine the type of product categories from which customers want to buy
3. To determine the type of communication channels that Madam Chicken should use
4. To determine customers’ perception about the product innovation options that Madam Chicken
provides
We know your time is valuable, so we've designed the questionnaire to be brief and take only
about 10 minutes. We really appreciate your participation, and please know that your responses
will be kept confidential.
QUESTION 1 – OBJECTIVE 2
What product categories are you interested in purchasing from Madam Chicken? Please select
the product categories you are interested in purchasing from Madam Chicken. You can choose
more than one option.
Charcoal
Chicken
Chicken Feed
Chicken Manure
Cracked Eggshells
Eggs
1
