SMALL TOWN GIRL
MNM3702
MARKETING RESEARCH
WRITTEN ASSESSMENT
PRACTICAL:
MARKETING RESEARCH ASSIGNMENT
BCOM MARKETING MANAGEMENT
, TABLE OF CONTENT
DECLARATION ........................................................................................................... 2
INTRODUCTION ............................................................................................................. 1
1 AN EXPLORATION OF CUSTOMERS’ PREFERENCES FOR HEALTHY
FOOD OPTIONS AT FAST FOOD RESTAURANTS IN KWAZULU-NATAL .......... 1
2 PURPOSE .............................................................................................................. 1
2.1 Problem statement ............................................................................................ 1
2.2 Primary objective .............................................................................................. 1
2.3 Secondary objective .......................................................................................... 2
3 TYPE OF STUDY ................................................................................................... 2
3.1 Research design ............................................................................................... 2
3.2 Secondary data ................................................................................................. 3
3.3 Primary data...................................................................................................... 3
4 SAMPLE DESIGN .................................................................................................. 4
4.1 Population ......................................................................................................... 4
4.2 Sample frame.................................................................................................... 4
4.3 Sample method ................................................................................................. 4
4.4 Sample size ...................................................................................................... 4
5 DATA COLLECTION METHOD .............................................................................. 5
5.1 Data collection method...................................................................................... 5
5.2 Scales ............................................................................................................... 5
5.3 Validation .......................................................................................................... 6
6 ANALYSIS PLAN .................................................................................................... 6
REFERENCES ................................................................................................................ 7
iii
MNM3702
MARKETING RESEARCH
WRITTEN ASSESSMENT
PRACTICAL:
MARKETING RESEARCH ASSIGNMENT
BCOM MARKETING MANAGEMENT
, TABLE OF CONTENT
DECLARATION ........................................................................................................... 2
INTRODUCTION ............................................................................................................. 1
1 AN EXPLORATION OF CUSTOMERS’ PREFERENCES FOR HEALTHY
FOOD OPTIONS AT FAST FOOD RESTAURANTS IN KWAZULU-NATAL .......... 1
2 PURPOSE .............................................................................................................. 1
2.1 Problem statement ............................................................................................ 1
2.2 Primary objective .............................................................................................. 1
2.3 Secondary objective .......................................................................................... 2
3 TYPE OF STUDY ................................................................................................... 2
3.1 Research design ............................................................................................... 2
3.2 Secondary data ................................................................................................. 3
3.3 Primary data...................................................................................................... 3
4 SAMPLE DESIGN .................................................................................................. 4
4.1 Population ......................................................................................................... 4
4.2 Sample frame.................................................................................................... 4
4.3 Sample method ................................................................................................. 4
4.4 Sample size ...................................................................................................... 4
5 DATA COLLECTION METHOD .............................................................................. 5
5.1 Data collection method...................................................................................... 5
5.2 Scales ............................................................................................................... 5
5.3 Validation .......................................................................................................... 6
6 ANALYSIS PLAN .................................................................................................... 6
REFERENCES ................................................................................................................ 7
iii
