Media Entertainment tentamenvragen
1. In the reading by Oliver (2009) for Lecture 1, she identifies three important aspects of
new technology that are changing the media entertainment experience. They are
selectivity, interactivity, and ___________.
2. In the chapter about uses and gratifications (Rubin, 2009; Lecture 3, Uses &
Gratifications), the author describes how some media use is NOT always purpose-
driven and highly active. In these cases where media use is not active, Rubin states
that media use involves habits and is:
a. Ritualized, not instrumental
b. Transportation, not identification
c. New media, not old media
d. Inductive, not deductive
3. According to mood management theory (Lecture 4), what characteristic of media
entertainment describes how much the media content can disrupt and change the
preexisting mood?
a. Excitatory potential
b. Hedonic valence
c. Absorption potential
d. Behavioral affinity
4. In the reading about product placements for Lecture 5 (News/Ads) by Gillespie and
Joireman (2016), they conducted a survey (Study 1). Which two variables affected
persuasion awareness, and how?
a. Consumer connection reduced, and intrusiveness increased, persuasion
awareness
b. Consumer connection increased, and narrative realism reduced, persuasion
awareness
c. Narrative realism increased, and intrusiveness reduced, persuasion awareness
d. Consumer connection reduced, and intrusiveness reduced, persuasion
awareness
5. Karl Marx gives three reasons as to why culture is political (Lecture 2, Entertainment
as Culture). Which of the following is NOT one of them? Culture is political because...
a. It obscures underlying relations of exploitation
b. It neutralizes the social order as an inevitable “fact”
c. It reinforces people’s superstitious beliefs
d. It represents relations of power
1. In the reading by Oliver (2009) for Lecture 1, she identifies three important aspects of
new technology that are changing the media entertainment experience. They are
selectivity, interactivity, and ___________.
2. In the chapter about uses and gratifications (Rubin, 2009; Lecture 3, Uses &
Gratifications), the author describes how some media use is NOT always purpose-
driven and highly active. In these cases where media use is not active, Rubin states
that media use involves habits and is:
a. Ritualized, not instrumental
b. Transportation, not identification
c. New media, not old media
d. Inductive, not deductive
3. According to mood management theory (Lecture 4), what characteristic of media
entertainment describes how much the media content can disrupt and change the
preexisting mood?
a. Excitatory potential
b. Hedonic valence
c. Absorption potential
d. Behavioral affinity
4. In the reading about product placements for Lecture 5 (News/Ads) by Gillespie and
Joireman (2016), they conducted a survey (Study 1). Which two variables affected
persuasion awareness, and how?
a. Consumer connection reduced, and intrusiveness increased, persuasion
awareness
b. Consumer connection increased, and narrative realism reduced, persuasion
awareness
c. Narrative realism increased, and intrusiveness reduced, persuasion awareness
d. Consumer connection reduced, and intrusiveness reduced, persuasion
awareness
5. Karl Marx gives three reasons as to why culture is political (Lecture 2, Entertainment
as Culture). Which of the following is NOT one of them? Culture is political because...
a. It obscures underlying relations of exploitation
b. It neutralizes the social order as an inevitable “fact”
c. It reinforces people’s superstitious beliefs
d. It represents relations of power
