Unit 3
P4; Use marketing research for marketing planning.
The business I will be using for this assessment is Villiers High School. Villiers is
a non-profitable government organisation that provides educational services to
students aged 12-18 and is classified as a state school.
Market research is a method of gathering information about the market in
which they operate in or want to operate in. Businesses do this to understand
the correct method to introduce new products and services into markets and
meet customers’ needs and wants.
Villiers High School use market research to understand if their students are
enjoying their school, it is important for Villiers to know this information as if
students aren’t enjoying their subjects or time at school, they will struggle to
learn and eventually not pass their final exams.
PESTLE analysis
PESTLE analysis is a model used for market planning. This concept is used as
tool by companies to track the environment they’re operating in or are
planning to launch a new product in. PESTLE stands for Political, Economic,
Social, Technological, Legal and Environmental factors.
PESTLE Definition
Political Political factors determine the extent to which the
government may have an impact on a business. A change in
government policy may have an effect on a business, for e.g.
increase in tax, this would increase costs for a business and
result in a fall in profits.
Economic Economic factors are determinants that have an effect on
the economy’s performance. Economic factors include,
inflation rate, interest rates, and economic growth. Can also
be referred to on a business cycle. The demand and supply
may change over time for different goods and service
depending on several determinants.
Social Social factors consist Age distribution, Population growth
rate, employment levels, religious and cultural beliefs. These
factors should be taken into consideration as they can have
an effect on the business as well as global markets.
Technological Technological can be split into two areas; manufacture and
P4; Use marketing research for marketing planning.
The business I will be using for this assessment is Villiers High School. Villiers is
a non-profitable government organisation that provides educational services to
students aged 12-18 and is classified as a state school.
Market research is a method of gathering information about the market in
which they operate in or want to operate in. Businesses do this to understand
the correct method to introduce new products and services into markets and
meet customers’ needs and wants.
Villiers High School use market research to understand if their students are
enjoying their school, it is important for Villiers to know this information as if
students aren’t enjoying their subjects or time at school, they will struggle to
learn and eventually not pass their final exams.
PESTLE analysis
PESTLE analysis is a model used for market planning. This concept is used as
tool by companies to track the environment they’re operating in or are
planning to launch a new product in. PESTLE stands for Political, Economic,
Social, Technological, Legal and Environmental factors.
PESTLE Definition
Political Political factors determine the extent to which the
government may have an impact on a business. A change in
government policy may have an effect on a business, for e.g.
increase in tax, this would increase costs for a business and
result in a fall in profits.
Economic Economic factors are determinants that have an effect on
the economy’s performance. Economic factors include,
inflation rate, interest rates, and economic growth. Can also
be referred to on a business cycle. The demand and supply
may change over time for different goods and service
depending on several determinants.
Social Social factors consist Age distribution, Population growth
rate, employment levels, religious and cultural beliefs. These
factors should be taken into consideration as they can have
an effect on the business as well as global markets.
Technological Technological can be split into two areas; manufacture and
