Sustainability
Sustainable development
Sustainable development meets the needs of the present without compromising the ability of future
generations to meet their own needs
Corporate social responsibility
The responsibility of organizations for their impacts on society
People = Equity = Social issues
working conditions, health & safety, education, social justice
Profit/prosperity = Economy = Economic issues
Growth, jobs, products and services
Planet = Environment = Environmental issues
Zero pollution and waste, renewable energy, restoration
= triple bottom line
= 3 legged stool
Sustainability: What?
What is CSR
The responsibility of an organization for the impacts of its decisions and activities on society and
environment, through transparent and ethical behaviour that:
- Contributes to sustainable development
- Takes the expectations of stakeholders into account
- Is in compliance with law and international norms
- Is integrated in the organization
It is a PROCESS to integrate social, environmental, ethical, human rights and consumer concerns
into business operations and their core strategy in collaboration with the stakeholders
- Identify, prevent and mitigate possible adverse impacts
- Maximize the creation of shared value for owners and stakeholders
CSR is for all types of organizations and is a useful management tool for:
- Innovation and growth
- Employee motivation
- Customer attraction
- Risk management
- Operational management
CSR is a process, not a final destination
- An integral vision on entrepreneurship where the company creates value in PPP fields
- Requires engagement from stakeholders
- Legal obligations towards society and environment
- Embedded in all business operations
- There is no one-size-fits all methodology
- It is voluntary
- It must be transparent
- It is long-term oriented
Shared value
= a win win situation
Create economic value in a way that also creates value for the society by addressing its needs and
challenges
The purpose of a corporation must be redefined as creating shared value, and not just profit. This will
drive the next wave of innovation and productivity growth in the global economy (Michael Porter)
,Sustainability: why?
Cost saving
reducing waste by lower energy costs, lower level of absenteeism, more efficient operations
Human resources management
the company is a more attractive employer and increases labour productivity
Innovation capacity
they adapt more quickly to the changing environment
Market demand
there is growing marketing demand for responsible companies and products
License to operate
companies that engage in CSR are less vulnerable to campaigns and boycotts
Risk management
enables enterprises to better anticipate. Drive the development of new markets and create
opportunities for growth
Reputation
CSR is good for the image of the company, therefore it is a good idea to communicate
activities
Sustainability: history
1972: CLUB OF ROME
explore how exponential growth interacts with finite resources
every 20 years there would be a new book about an update of the CSR definition
1987: WCED: BRUNDTLAND REPORT
The World Commission of Environment and Development placed environmental issues on the
agenda
1992: UNCED: AGENDA 21
UN Conference on Environment and Development had a voluntary action plan with regards to
sustainable development
2000: Millenium Summit: MDGs
Millenium development goals (8 goals) by 2015 but did not reach it. All 189 UN members
states and 23 international organizations committed to help achieve the MDGs
2015: Sustainable Development Goals: SDGs
Transform our world, 17 goals by 2030
CSR is not a new concept. A large proportion of organisation have done things that could be called
CSR even if they do not know it. Now there is a more growing attention to CSR by policy-makers,
consumers, trade unions and NGOs. These actors should give more recognition to what organizations
already do in this field. The challenge is to get more organisations to do more CSR
Sustainability: how?
BELIEVE IN THE VALUE OF CSR
IMPLEMENT CSR
COMMUNICATE CSR
, ISO 26000
Started in 2005
Published in 2010
400 experts from 84 countries
40 international organisations
This was the first international standard which gave guidance on Social Responsibility
The goal: support organisations in introducing CSR through guidelines:
- Start and implement CSR
- Identify and involve stakeholders and determine the sphere of influence
- Increase credibility of CSR reports and claims
This tool helps organisations to move from good intentions to good actions and is for all
organisations
ISO 26000 has 7 core subjects and 37 issues. The core subjects are relevant to all organisations but
not all the issues.
this offers a detailed explanation and suggestion for the 37 issues
7 core subjects
Organizational governance
Human rights
Labour practices
The environment
Fair operating practices
Consumer issues
Community involvement and development
What is ISO 26000 not?
- It is not a requirement standard
- It is not for audits and certification
- It is not for use of reference in any contract as requirement
- It is not for assessment
Sustainable development
Sustainable development meets the needs of the present without compromising the ability of future
generations to meet their own needs
Corporate social responsibility
The responsibility of organizations for their impacts on society
People = Equity = Social issues
working conditions, health & safety, education, social justice
Profit/prosperity = Economy = Economic issues
Growth, jobs, products and services
Planet = Environment = Environmental issues
Zero pollution and waste, renewable energy, restoration
= triple bottom line
= 3 legged stool
Sustainability: What?
What is CSR
The responsibility of an organization for the impacts of its decisions and activities on society and
environment, through transparent and ethical behaviour that:
- Contributes to sustainable development
- Takes the expectations of stakeholders into account
- Is in compliance with law and international norms
- Is integrated in the organization
It is a PROCESS to integrate social, environmental, ethical, human rights and consumer concerns
into business operations and their core strategy in collaboration with the stakeholders
- Identify, prevent and mitigate possible adverse impacts
- Maximize the creation of shared value for owners and stakeholders
CSR is for all types of organizations and is a useful management tool for:
- Innovation and growth
- Employee motivation
- Customer attraction
- Risk management
- Operational management
CSR is a process, not a final destination
- An integral vision on entrepreneurship where the company creates value in PPP fields
- Requires engagement from stakeholders
- Legal obligations towards society and environment
- Embedded in all business operations
- There is no one-size-fits all methodology
- It is voluntary
- It must be transparent
- It is long-term oriented
Shared value
= a win win situation
Create economic value in a way that also creates value for the society by addressing its needs and
challenges
The purpose of a corporation must be redefined as creating shared value, and not just profit. This will
drive the next wave of innovation and productivity growth in the global economy (Michael Porter)
,Sustainability: why?
Cost saving
reducing waste by lower energy costs, lower level of absenteeism, more efficient operations
Human resources management
the company is a more attractive employer and increases labour productivity
Innovation capacity
they adapt more quickly to the changing environment
Market demand
there is growing marketing demand for responsible companies and products
License to operate
companies that engage in CSR are less vulnerable to campaigns and boycotts
Risk management
enables enterprises to better anticipate. Drive the development of new markets and create
opportunities for growth
Reputation
CSR is good for the image of the company, therefore it is a good idea to communicate
activities
Sustainability: history
1972: CLUB OF ROME
explore how exponential growth interacts with finite resources
every 20 years there would be a new book about an update of the CSR definition
1987: WCED: BRUNDTLAND REPORT
The World Commission of Environment and Development placed environmental issues on the
agenda
1992: UNCED: AGENDA 21
UN Conference on Environment and Development had a voluntary action plan with regards to
sustainable development
2000: Millenium Summit: MDGs
Millenium development goals (8 goals) by 2015 but did not reach it. All 189 UN members
states and 23 international organizations committed to help achieve the MDGs
2015: Sustainable Development Goals: SDGs
Transform our world, 17 goals by 2030
CSR is not a new concept. A large proportion of organisation have done things that could be called
CSR even if they do not know it. Now there is a more growing attention to CSR by policy-makers,
consumers, trade unions and NGOs. These actors should give more recognition to what organizations
already do in this field. The challenge is to get more organisations to do more CSR
Sustainability: how?
BELIEVE IN THE VALUE OF CSR
IMPLEMENT CSR
COMMUNICATE CSR
, ISO 26000
Started in 2005
Published in 2010
400 experts from 84 countries
40 international organisations
This was the first international standard which gave guidance on Social Responsibility
The goal: support organisations in introducing CSR through guidelines:
- Start and implement CSR
- Identify and involve stakeholders and determine the sphere of influence
- Increase credibility of CSR reports and claims
This tool helps organisations to move from good intentions to good actions and is for all
organisations
ISO 26000 has 7 core subjects and 37 issues. The core subjects are relevant to all organisations but
not all the issues.
this offers a detailed explanation and suggestion for the 37 issues
7 core subjects
Organizational governance
Human rights
Labour practices
The environment
Fair operating practices
Consumer issues
Community involvement and development
What is ISO 26000 not?
- It is not a requirement standard
- It is not for audits and certification
- It is not for use of reference in any contract as requirement
- It is not for assessment
