AIPMM CPM CERTIFICATION WITH NGN

AIPMM CPM CERTIFICATION WITH NGN Product lifecycle phases - Answer Conceive, plan, develop, qualify, launch, deliver, retire Name 5 key deliverables during product lifecycle and the phases they are important - Answer Strategic plan, competitive analysis, market trends, MRD, business case, PRD, product roadmaps, marketing strategic plan, Beta program plan, launch plan, marketing plan, end of life plan Product lifecycle knowledge areas - Answer Business, market, organization, product, customer Marketing objective for commercialization strategies - Answer Introduction - Gain awareness Growth - Stress differentiation Maturity - Maintain brand loyaly Decline - Harvest and deletion Product - Answer A good or service offered by an organization which affords a bundle of benefits both objective (physical) and subjective (image) to a user Goods - Answer Goods marketing relates to selling physical products - durable and nondurable Service Goods - Answer Rented goods services, owned-goods services, non-goods services; shared services (consolidated and shared services by different units within an organization - finance, HR, security) Product lifecycle stages - Answer 1. Introduction 2. Growth 3. Maturity 4. Decline Product manager - Answer Product Managers investigate, select, and drive the development of products for an organization, performing the activities or product mgmt. Product Marketing Manager - Answer Act as the voice of customer to the rest of the product team and company. Business Model - Answer Framework that describes the rationale of how an org. creates, delivers, and captures value Reasons for business model - Answer Describe & classify businesses Explore opportunities Public reporting purposes Allows managers to focus on value creation Business Case - Answer Supports planning & decision making - whether to buy, which product to bring to market, which vendor to choose, when to implement Captures reasoning for creating/enhancing