PART A:
Question 1 [15 marks]
1.1 Distinguish between four levels of strategy in business organisations with specific
reference to the decision-making roles of managers. Next to each manager, provide an
example of a decision that this manager might have to make. Your examples must be
related to African bank. (12)
Use a table like the one below to structure your answer:
Level of Strategy Manager Who Makes the Example of a Decision in an
Decision African Bank
Corporate Strategy CEO (Chief Executive Officer) Decide to expand the bank's
operations to new African markets,
such as entering a neighboring
country to increase the bank's
regional footprint.
Business Unit Strategy Regional Manager Determine the target market
segments and the specific products
and services to be offered in a
particular region of Africa, such as
focusing on retail banking in a
specific city.
Functional Strategy Marketing Manager Develop a marketing strategy for the
African bank, including decisions on
advertising campaigns, social media
marketing, and branding to attract
and retain customers in the local
market.
Operational Strategy Branch Manager Decide on the daily operations of a
specific bank branch, such as
staffing levels, opening hours, and
customer service policies to ensure
the branch's efficiency and
profitability.
, 2
MNG3701
OCT/NOV 2023
1.2 Identity one stakeholder from the case study and explain how African bank adds value
to this stakeholder.
2.1 Evaluation of African Bank's Mission Statement:
Components Yes/No Excerpts
Customer Focus Yes "We are committed to enhancing the financial well-being of our
customers."
Market Presence Yes "To be the preferred bank for individuals and businesses in Africa."
Values and Yes "Guided by a strong sense of ethics and social responsibility."
Purpose
Distinctiveness Yes "Delivering innovative financial solutions."
Conciseness Yes The mission statement is relatively concise and to the point.
The mission statement of African Bank appears to meet the requirements of a good
mission statement. It is customer-focused, emphasizes the bank's market presence,
reflects the organization's values and purpose, and highlights its distinctiveness. It is
also relatively concise and clear.
2.2 Recommendation to Improve the Vision Statement:
A vision statement should provide a clear and inspiring picture of the bank's future.
While I don't have access to African Bank's current vision statement, here's a general
recommendation for improving a vision statement:
Question 1 [15 marks]
1.1 Distinguish between four levels of strategy in business organisations with specific
reference to the decision-making roles of managers. Next to each manager, provide an
example of a decision that this manager might have to make. Your examples must be
related to African bank. (12)
Use a table like the one below to structure your answer:
Level of Strategy Manager Who Makes the Example of a Decision in an
Decision African Bank
Corporate Strategy CEO (Chief Executive Officer) Decide to expand the bank's
operations to new African markets,
such as entering a neighboring
country to increase the bank's
regional footprint.
Business Unit Strategy Regional Manager Determine the target market
segments and the specific products
and services to be offered in a
particular region of Africa, such as
focusing on retail banking in a
specific city.
Functional Strategy Marketing Manager Develop a marketing strategy for the
African bank, including decisions on
advertising campaigns, social media
marketing, and branding to attract
and retain customers in the local
market.
Operational Strategy Branch Manager Decide on the daily operations of a
specific bank branch, such as
staffing levels, opening hours, and
customer service policies to ensure
the branch's efficiency and
profitability.
, 2
MNG3701
OCT/NOV 2023
1.2 Identity one stakeholder from the case study and explain how African bank adds value
to this stakeholder.
2.1 Evaluation of African Bank's Mission Statement:
Components Yes/No Excerpts
Customer Focus Yes "We are committed to enhancing the financial well-being of our
customers."
Market Presence Yes "To be the preferred bank for individuals and businesses in Africa."
Values and Yes "Guided by a strong sense of ethics and social responsibility."
Purpose
Distinctiveness Yes "Delivering innovative financial solutions."
Conciseness Yes The mission statement is relatively concise and to the point.
The mission statement of African Bank appears to meet the requirements of a good
mission statement. It is customer-focused, emphasizes the bank's market presence,
reflects the organization's values and purpose, and highlights its distinctiveness. It is
also relatively concise and clear.
2.2 Recommendation to Improve the Vision Statement:
A vision statement should provide a clear and inspiring picture of the bank's future.
While I don't have access to African Bank's current vision statement, here's a general
recommendation for improving a vision statement:
