Principles of Marketing (Kotler)20223/2024,with correct answers

Principles of Marketing (Kotler)20223/2024,with correct answers Marketing management - Correct Answer is the art and science of choosing target markets and building profitable relationships with them, The art and science of choosing target markets and building profitable relationships with them Marketing - Correct Answer is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return Market segmentation - Correct Answer refers to dividing the markets into segments of customers Target marketing - Correct Answer refers to which segments to go after Value proposition - Correct Answer Set of benefits or values a company promises to deliver to customers to satisfy their needs Product Leadership - Correct Answer Using this strategy a company will develop products that are innovative and add value to customers -Apple always focus on innovation, Intel also believe in it,.... Operational Excellence - Correct Answer This literally means that the organization excels in the correct and efficient implementation of all corporate process -If we look at Toyota -it really focus on No Error -They believe that with no error they can achieve a lower cost, brand loyalty and increase sales of their products; Wal-Mart -Efficient distribution to achieve its low price,... Customer Intimacy - Correct Answer -Intimate relations with the customer are achieved by supplying customized products -totally focused on individual customer and customer loyalty. -All companies say that they are focused in the customer, and they should. These company adapt their products to customer needs -Verizon, AT&T