Multiple Choice Q&A

Which of these is NOT one of the stages of the creative process model? Preparation, intuition, illumination, incubation, or verification. - Answer- Intuition. Which of these criteria do you use in determining when to use a media mix? a. When a single medium won't reach the target market in sufficient numbers or with sufficient impact. b. To reach different types of audiences by lifestyle and demographic. c. To stress different product benefits based on the different characteristics of each medium. d. To increase reach during a specific or critical time period. e. All of the above. - Answer- e. All of the above. Which of these is NOT a media type? a. Radio. b. Television. c. Wall Street Journal. d. Magazines. e. All are media types. - Answer- c. Wall Street Journal. Domain relevant skills are: a. Skills that strictly have to do with work in the home. b. Apply to the right of eminent domain. c. Apply to complex situational problems. d. Apply to solving problems in a person's line of work. e. None of the above. - Answer- d. Skills that apply to solving problems in a person's line of work. If 20% of the population accounts for 80% of your product's consumption... a. Add media to reach a higher percentage. b. Use different media for a CPM. c. Increase reach and frequency with a larger budget. d. Using more but different media would be inefficient. e. None of the above. - Answer- d. Using more but different media would be inefficient. Which of these are criteria of the creativity-relevant process? a. Look for solutions that aren't obvious to others. b. Throw out old strategies and pursue new ones. c. Appreciate and be comfortable with complexity. d. Refuse to prematurely pass judgment on ideas. e. All of the above. - Answer- e. All of the above. In building your own brand, which of these is necessary? a. Make the most of your degree. b. Network. c. Get involved. d. Stay focused. e. All of the above. - Answer- e. All of the above. Which of these is NOT a function of a PR firm? a. Advocacy. b. Litigation. c. Digital/soc