BMZ ACADEMY
BMZ ACADEMY
@061 262 1185/068 053 8213/0717 513 144
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
, BMZ ACADEMY
QUESTION 1
Refer to the Clover Danao case study in Business Cases: From South African
Companies (Niewenhuizen 2020:39-44). Analyse Clover Danao’s market;
compile a strategic report in which you (1) identify and practically describe the
five role players in the purchasing situation; and (2) explain the role of each
player for Clover Danao's products.
Consumer: The consumer is the most important player in the purchasing situation, as
they are the ones who ultimately decide which product to buy. Clover Danao can
influence the consumer's purchase decision by making their products available in
convenient locations, pricing them competitively, and ensuring that they meet the
consumer's needs and wants.
Retailer: The retailer plays a key role in the purchasing situation, as they are the ones
who make the product available to the consumer. Clover Danao can build relationships
with retailers by providing them with competitive pricing, promotional materials, and
training on how to sell their products.
Distributor: The distributor is responsible for moving the product from the
manufacturer to the retailer. Clover Danao can work with distributors to ensure that
their products are delivered on time and in good condition.
Manufacturer: The manufacturer is responsible for making the product and setting its
price. Clover Danao can ensure that their products are of high quality and meet the
consumer's needs by investing in research and development, and by using high-
quality ingredients.
Government: The government plays a role in the purchasing situation by setting
standards for food safety and quality. Clover Danao must comply with these standards
in order to sell their products in the Philippines.
Question 2
By using the Clover Danao case study, from Business Cases: From SA
Companies (Niewenhuizen, 2020:39-44), analyse Clover Danao’s market;
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
BMZ ACADEMY
@061 262 1185/068 053 8213/0717 513 144
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
, BMZ ACADEMY
QUESTION 1
Refer to the Clover Danao case study in Business Cases: From South African
Companies (Niewenhuizen 2020:39-44). Analyse Clover Danao’s market;
compile a strategic report in which you (1) identify and practically describe the
five role players in the purchasing situation; and (2) explain the role of each
player for Clover Danao's products.
Consumer: The consumer is the most important player in the purchasing situation, as
they are the ones who ultimately decide which product to buy. Clover Danao can
influence the consumer's purchase decision by making their products available in
convenient locations, pricing them competitively, and ensuring that they meet the
consumer's needs and wants.
Retailer: The retailer plays a key role in the purchasing situation, as they are the ones
who make the product available to the consumer. Clover Danao can build relationships
with retailers by providing them with competitive pricing, promotional materials, and
training on how to sell their products.
Distributor: The distributor is responsible for moving the product from the
manufacturer to the retailer. Clover Danao can work with distributors to ensure that
their products are delivered on time and in good condition.
Manufacturer: The manufacturer is responsible for making the product and setting its
price. Clover Danao can ensure that their products are of high quality and meet the
consumer's needs by investing in research and development, and by using high-
quality ingredients.
Government: The government plays a role in the purchasing situation by setting
standards for food safety and quality. Clover Danao must comply with these standards
in order to sell their products in the Philippines.
Question 2
By using the Clover Danao case study, from Business Cases: From SA
Companies (Niewenhuizen, 2020:39-44), analyse Clover Danao’s market;
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
