ARE 136 CHAPTER 15 T/F questions and answers well illustrated.

ARE 136 CHAPTER 15 T/F questions and answers well illustrated. Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive. - correct answers.False The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage. - correct answers.True One advantage of sales promotions is that the results are simple to measure. - correct answers.True Sales promotion can break through the media clutter. - correct answers.True Historically, more money has been budgeted for sales promotion than for advertising. - correct answers.False Sales promotion can attract attention and motivate trial purchase, but is not allowed for introducing new brands to the public. - correct answers.False . Marketers must select only one sales promotion technique aimed at consumers, such as coupons, price-off deals, premiums, contests and sweepstakes, samples and trial offers, phone and gift cards, rebates, and frequency programs. - correct answers.False Coupons are the oldest and most widely used form of sales promotion. - correct answers.True . A dentist offers a deal in which customers who have had two teeth whitening services over the last year get the third one free. This is an example of a sampling program to stimulate repeat purchases. - correct answers.False One advantage of using sweepstakes and contests is that they can quickly and easily communicate the brand message through the game. - correct answers.False A manufacturer of dental care products sets up a new promotion by attaching one of its toothbrushes to its boxes of toothpaste. This is an example of a mobile sampling technique. - correct answers.False Retailers often run trade promotions simultaneously along with consumer promotions - correct answers.True One objective for promotions in the trade channel is to increase store traffic, which benefits both manufacturers and retailers. - correct answers.True The fight for space on grocers' shelves has become very competitive, so manufacturers will do anything to get stores to stock their items—except paying a fee, which is illegal - correct answers.False A manufacturer helps a retailer by sharing the cost of local advertising. This allows the manufacturer to have some control over the process, and the retailer to advertise for a lower cost. They are taking part in a form of business-market sales promotion. - correct answers.False It is estimated that almost one-fourth of corporate America gives rebates as a type of business-market promotional technique. - correct answers.False The advantage that sales promotions have over advertising is that they are measurable and they can often motivate consumers to buy larger quantities or try new brands. - correct answers.True Sales promotion is more oriented to techniques used to stimulate demand and attract attention in the consumer market. - correct answers.True A coupon entitles a buyer to a designated reduction in price for a product or service, and is the oldest and most widely used form of sales promotion. - correct answers.True One of the more noteworthy examples of promotions depicted in the book is by Axe; Axe did one of the most unusual promotions by offering consumers a chance to go to space. - correct answers.True Objectives for consumer-market sales promotion include stimulating a trial purchase, repeat purchases, larger purchases, or to introduce a new brand, service, or product. - correct answers.True Sales promotions can be used to disrupt competitors' marketing strategies. - correct answers.True