ARE 136 CH 4 verified answers and questions 2023.

ARE 136 CH 4 verified answers and questions 2023. 1. Societies tend to monitor advertising to determine what is irresponsible, unethical, or illegal. Despite social shifts and technological advances, a culture's views on what is acceptable and unacceptable never change. a. True b. False - correct answers.b. False 2. As a promotional tool and an industry, advertising gets a lot of attention, scrutiny, and criticism today because it is so conspicuous and has established a global presence. a. True b. False - correct answers.a. True 3. The social aspects of advertisement are often volatile. a. True b. False - correct answers.a. True 4. Critics of advertising claim that advertising carries little of any good product information and that most advertising is biased, limited, and inherently deceptive. a. True b. False - correct answers.a. True 5. Critics of advertising claim that advertisements do much more than just "shuffling of total demand," but contribute to the increase of total demand. a. True b. False - correct answers.b. False 6. Proponents of advertising claim that advertising addresses a wide variety of basic human needs. a. True b. False - correct answers.a. True 7. Advertisers of "controversial products" are in danger of deceiving the public when they attempt to show social responsibility, such as beer companies spending millions a year promoting responsible drinking. a. True b. False - correct answers.b. False 8. Critics of advertising argue that advertising creates a tendency of conformity and status-seeking behavior. a. True b. False - correct answers.a. True 9. It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world. a. True b. False - correct answers.a. True 10. Subliminal advertisement has been proved to be an effective way of embedding images and messages into an advertisement that influences the unconscious minds of people. a. True b. False - correct answers.b. False 11. Even those who view advertising positively for other reasons often admit that it rarely contributes to art and culture, and art and culture have little room for advertising. a. True b. False - correct answers.b. False 12. Advertisers have historically been responsible for buying air time on educational and cultural programs despite their smaller audiences, thereby boosting the overall quality of American television. a. True b. False - correct answers.b. False 13. In advertising, deception refers to making false or misleading statements in advertisements. a. True b. False - correct answers.a. True 14. It is almost impossible to legislate against emotional appeals in ads, since even if they seem exaggerated or inaccurate, they are unquantifiable so there is no way to prove this. a. True b. False - correct answers.a. True 15. The calls for restrictions on advertising to children over the years have been based on a number of concerns, one of which is the promotion of superficial material things as necessary and valuable. a. True b. False - correct answers.a. True 16. The Children's Food and Beverage Advertising Initiative is a voluntary commitment, signed by many wellknown corporations, to stop advertising on children's television programs. a. True b. False - correct answers.b. False 17. The FTC has regularly issued warnings to tobacco companies about ads that have been shown to cause young people to start smoking, backed up by decades of substantial evidence to this effect published by reputable medical journals. a. True b. False - correct answers.b. False 18. The three primary areas of advertising regulation are obscenity and profanity, deception, and unsolicited or direct marketing. a. True b. False - correct answers.b. False 19. The FTC's regulations on deception have no authority over omissions or missing information about a product, but only cover those false statements or misleading claims actually made by the advertiser. a. True b. False - correct answers.b. False 20. Vertical cooperative advertising is an advertising technique whereby a manufacturer and dealer share the expense of advertising. a. True b. False - correct answers.a. True 21. An advertisement for a peanut butter product, of one firm, that compares itself to the peanut butter product, of another firm, would be considered illegal because it mentions brand-name goods produced by another firm. a. True b. False - correct answers.b. False 22. Consumer groups have been just as successful as the FTC in restricting children's advertising. a. True b. False - correct answers.a. True 23. The FTC's advertising substantiation program, set up in the 1970s, requires that documented evidence supporting any claims is made available to consumers, and that such evidence provides a "reasonable basis" for believing that the claims are true. a. True b. False - correct answers.a. True