Customer Service NRF Chapter 1 Already Passed
ustomer Service NRF Chapter 1 Already Passed Brick-and-mortar The presence of a physical storefront and face-to-face customer experiences. Closeout stores Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturers' price. Ex: Marshalls, Ross Commercial cue Advertising message that impacts purchase decisions Comparison shopper The customer who spends time searching for the best price or deal on the item she is looking to purchase. Convenience stores These stores aim at providing their customers a convenient shopping experience. These general merchandise stores are easily accessible, small in size, with quick shopping and easy checkout. Ex: 7-Eleven, Phillip 66 Department stores These stores offer good service and a broad variety and assortment of products of mid-to-high quality. Ex: Kohl's, Dillard's, JC Penney Direct selling Salespeople contact customers directly in a convenient location, often at a customer's home; demonstrate product benefits; take orders; and deliver the products or perform the services. Ex: Mary Kay, Avon, Tupperware
Información del documento
- Subido en
- 8 de septiembre de 2023
- Número de páginas
- 8
- Escrito en
- 2023/2024
- Tipo
- Examen
- Contiene
- Preguntas y respuestas
