Jaydip Pravinkumar Unit 10 P2 M1 D1
Unit 10 – P2 M1 D1
The business that I have chosen in order for this task is JD sports because this is the
organisation that operates in the business-to-consumer. A retail business who is always
trying to diversify and also expand their business in order to earn more profit and JD sport is
an example of this. JD sports was founded in 1981 in Mossley, near Manchester however JD
sports today is a nationally recognised UK high street fascia. For 20 years the business
expanded through organic growth, meaning that it was generated by the building sales
revenue through increasing its network of stores. And the reason that the JD sports are a
successful business today and have been so famous is because they do their market
research and by doing the market research they are getting the people views and opinions
of what kinds of the products that they want. It is a sport based business where they sell
sport clothing shoes etc.
JD sports uses both primary and also secondary market research and this is good because by
doing this they are collecting the data that they want and they are also looking at the data
that has been collected, and so that they can compare both the results and come up with a
decision that is the best of all.
Primary market research method that the JD sports uses is:
1. Exit surveys – this is when the JD sports carries out face to face talk with the
customers as they leave the stores. This will be a simple way of gathering the views
of the customers and what types of the products the customers wants. However for
JD sports the purpose of the survey is primarily to understand the reasons for the
visit and against purchase for example, what product is the most in the customer’s
bags. The results that will be obtained will be quantitative which is numerically-
based and obtains the hard numbers from which decisions can be made with
confidence.
JD sports might not have been used the method which is the postal surveys because
this will be more cost effective and will also take time because people will take their
time to reply to a letter and there is no guarantee that the people will reply to the
letters and this will mean that the JD sports will be paying all that money to get the
letter sent home of the people might not have been replying there is no point of
doing the postal surveys. They could have used emails which is no cost at all
however people will not tend to give JD sports the email of their and some people
will have been just no replying to the email that they have got and will be directly
sent to the junk mail. JD sports will also no know if the person has seen the email or
not and this might have not been chosen because no one might have been replying.
Advantages of Exit surveys Disadvantages of Exit surveys
Unit 10 – P2 M1 D1
The business that I have chosen in order for this task is JD sports because this is the
organisation that operates in the business-to-consumer. A retail business who is always
trying to diversify and also expand their business in order to earn more profit and JD sport is
an example of this. JD sports was founded in 1981 in Mossley, near Manchester however JD
sports today is a nationally recognised UK high street fascia. For 20 years the business
expanded through organic growth, meaning that it was generated by the building sales
revenue through increasing its network of stores. And the reason that the JD sports are a
successful business today and have been so famous is because they do their market
research and by doing the market research they are getting the people views and opinions
of what kinds of the products that they want. It is a sport based business where they sell
sport clothing shoes etc.
JD sports uses both primary and also secondary market research and this is good because by
doing this they are collecting the data that they want and they are also looking at the data
that has been collected, and so that they can compare both the results and come up with a
decision that is the best of all.
Primary market research method that the JD sports uses is:
1. Exit surveys – this is when the JD sports carries out face to face talk with the
customers as they leave the stores. This will be a simple way of gathering the views
of the customers and what types of the products the customers wants. However for
JD sports the purpose of the survey is primarily to understand the reasons for the
visit and against purchase for example, what product is the most in the customer’s
bags. The results that will be obtained will be quantitative which is numerically-
based and obtains the hard numbers from which decisions can be made with
confidence.
JD sports might not have been used the method which is the postal surveys because
this will be more cost effective and will also take time because people will take their
time to reply to a letter and there is no guarantee that the people will reply to the
letters and this will mean that the JD sports will be paying all that money to get the
letter sent home of the people might not have been replying there is no point of
doing the postal surveys. They could have used emails which is no cost at all
however people will not tend to give JD sports the email of their and some people
will have been just no replying to the email that they have got and will be directly
sent to the junk mail. JD sports will also no know if the person has seen the email or
not and this might have not been chosen because no one might have been replying.
Advantages of Exit surveys Disadvantages of Exit surveys
