Google Analytics Certification Exam Graded A+

Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all of these answers are correct - ANSWER-e) all of these answers are correct "Digital analytics" is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________. (a) numeric, (b) continual change, (c) customers, (d) audience (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes (a) numeric, (b) continual improvement, (c) customers, (d) audience (a) quantitative, (b) continual change, (c) customers, (d) outcomes - ANSWER-(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes What is the first step of analytics planning? a) Document your technical infrastructure b) Implement Google Analytics c) Create your implementation plan d) Define your overall measurement plan and business objectives - ANSWER-d) Define your overall measurement plan and business objectives Which of the following should be the first step you complete during the analytics planning process? a) Implement Google Analytics b) Create your implementation plan c) Define your overall measurement plan and business objectives d) Maintain and refine your plans e) Document your technical infrastructure - ANSWER-c) Define your overall measurement plan and business objectives It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers? a) collecting user information for sales teams to connect with potential leads b) selling products or services c) encourage engagement and frequent visitation d) all these options are equally relevant as business objectives for content publishers - ANSWER-c) encourage engagement and frequent visitation The demographics and interest category information in Google Analytics comes from a) the DoubleClick third-party cookie b) Google Tag Manager c) survey data filled out by users d) Information that you upload from your CRM e) The AdWords first-party cookie - ANSWER-a) the DoubleClick third-party cookie When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google? a) when encrypted b) in custom campaigns only c) never - ANSWER-c) never A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? a) Google Analytics does not keep track of sessions by default b) The visitor's session expires after 5 minutes of inactivity c) The visitor's session expires once the visitor has exited your site d) The visitor's session expires after 30 minutes of inactivity - ANSWER-d) The visitor's session expires after 30 minutes of inactivity Which of the following would you use to set up a custom alert? a) Intelligence b) Real-Time c) Conversions d) Content - ANSWER-a) Intelligence Once your Google Analytics data has been processed, it can not be changed. a) True b) False - ANSWER-a) True When Google Analytics processes data, one of the main tasks it completes is organizing hits into: a) users and sessions b) cohorts and interactions