CBIS Exam 3 Multiple Choice

Enterprise Resource Management - Answer- managing the resources from an organization from an enterprise level Value Chain - Answer- Inbound Logistics Manufacturing Outbound Logistics Sales and Marketing Customer Service Information Data Silo - Answer- Data is isolated in a separate information system Types of Information Systems for Enterprise Resource Management (ERM) - Answer- Customer Relationship Management (CRM) Enterprise Resource Planning (ERM) CRM - Answer- suite of applications, a database, and a set of inherent processes for managing all the interactions with a customer leads to a loss ERP - Answer- A sale of applications, a database, and a set of inherent processes for consolidating business operations into a single consistent computing platform 5 Component Framework - Answer- Hardware Software Data Procedures People Content Data - Answer- data that is controlled by users Connection Data - Answer- data about relationships ex. liking a post Social Customer Relationship Management - Answer- social media sight for customers rely on customer interactions ex. blogs, forums, wikis, faq pages Customer Service - Answer- social media platform customer interaction for service twitter for communication Manufacturing - Answer- Kicksarter gofundme Logistics - Answer- coordination of a complex operation involving many people, facilities, or supplies Capital - Answer- investment in resources for future profit Human Capitial - Answer- investment in human knowledge Social Capital - Answer- investment in social relations with the expectation of returns in the marketplace Social Capital - Answer- (number of relationships) x (strength of relationships) x (value of entity in relationship) Business Intelligence System - Answer- the process of using operations, social, and other RAW data to identify patterns, relationships, and trends for use by business professionals Business Intelligence - Answer- the strategy of finding patterns, relationships, trends, and predictions in organizational data to provide a financial benefit Gartner - Answer- applications, infrastructure, tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance Activities in Business Intelligence (3) - Answer- Acquire Data Perform Analysis Organize/Rebate/Category Acquire Data- Obtain - Answer- Internal Data (operational) External Data (purchased) Acquire Data- Cleanse - Answer- Unnecessary data Dirty data (inaccurate, incorrect) Acquire Data- Organize/Rebate/Category - Answer- Database structure requires information