Public Relations

The Fifth Guy Campaign - Correct Answersrefers to a potty troting character that represented the 1/5 people who do not wash their hands after using the restroom. This character also took part in many other unsanitary behaviors such as sneezing and coughing without covering his/her mouth. This 2008 campaign was created with the purpose of convincing people to take the steps to halt tthe spread of highly contagious germs to avoid a much feared avian flu pandemic. Publicity and Public Relations - Correct AnswersNOT SYNONYMOUS! NOT THE SAME! Branding - Correct AnswersA process in which Public Relations builds corporate and product identities Public - Correct Answersany group of people that share common interests or values in a particular situation-especially interests or values that they might be willing to act upon Stakeholder - Correct Answersa public that has a relationship with an organization and has stake in your organization or an issue potentially involving your organization may or may not invest money Public Relations is a Management Function - Correct Answersthe relationship between an organization and the publics important to its success must be a top concern of the organizations leadership. The Public Relations practitioner provides counsel in the timing, manner, and form important relationship-building actions they should take. In other words, practitioners aren't just soldiers who follow orders, they're also generals who help shape policy. And like all other managers, they must be able to measure the degree of their success in their various projects. One of the 5 Essential Elements in the Definition of Public Relations Public Relations Involves Two-Way Communication - Correct Answerscommunication is not just telling people about an organizations needs. It also involves listening to those same people speak of their concerns. This willingness to listen is an essential part of the relationship-building process.One of the 5 Essential Elements in the Definition of Public Relations Public Relations is a Planned activity - Correct AnswersActions taken on behalf of an organization must be carefully planned and consistent with the organizations values and goals. And because the relationship between an organization and the publics important to it's success is a top concern, these actions must also be consistent with the publics values and goals.One of the 5 Essential Elements in the Definition of Public Relations Public Relations is a Research-Based Social Science - Correct AnswersFormal and informal research is conducted to allow an organization to communicate effectively, possessing a full understanding of the environment in which it operates and the issues it confronts. Public Relations practitioners and educators also share their knowledge with others in the industry through various professional and academic publications.One of the 5 Essential Elements in the Definition of Public Relations Public Relations is Socially Responsible - Correct AnswersA Practitioners responsibilities extend beyond organizational goals. Practitioners and the people thy represent are expected to play a constructive role in society. One of the 5 Essential Elements in the Definition of Public Relations Relationship Management - Correct AnswersThe common theme running throughout the list of definitions for PR PRSA - Correct AnswersPublic Relations Society of America (a trade association) established in 1948, first code of ethics for PR in 1954 Accreditation program in 1964