MCS 005: Final Exam 100% graded A+

MCS 005: Final Exam 100% graded A+ Marxist Analysis - The base determines social relations of production (superstructure) ie: It's all about that base. Contemporary Marxist - The relationship between the base and superstructure is dialectical. Dialectical - A relationship in which both parties inform and reinforce each other instead of a one sided relationship. Vertical Integration - The process whereby one owner acquires all aspects of production and distribution of a single type of media product. Horizontal Integration - The process by which one company buys different kinds of media, which allows them to concentrate ownership across different types of media rather than up and down through one industry. Multinationalism - The presence of a corporation in multiple countries Effects of multinationalism - Limited control, not a lot of space for new ideas, everything is about profit, allows corporations to distribute their goods on a global scale. Cultural Imperialism - Obliterates smaller companies in global markets who cannot possibly compete with the big five/six. (ideals of beauty around the world are becoming more and more americanized and uniform) Synergy - The involvement of multiple subsidiary companies in the cross-development, production, and distribution of a media brand for the purpose of "exploiting it for all the profit possible." (CROSS PROMOTION) Planned Obsolescence - A business strateg