E-commerce Summary of Articles
Mandatory readings (articles) provided by the professors
,Index
- A classification for business model types in e-commerce by Abdollahi & Leimstoll (2011)
- Do we need a general classification schema for e-business models by Lambert (2006)
- Business models for electronic markets by Timmers (1998)
- NLP for consumer protection: Battling illegal causes in German terms and conditions in
online shopping by Braun & Matthes (2021)
- Four paths to business model innovation by Girotra & Netessine (2014)
- Reinventing your business model by Johnson et al. (2009)
- Video: Value proposition explained by Strategyzer (YouTube)
- What is disruptive innovation? by Christensen et al. (2015)
- Evolution and revolution as organizations grow by Greiner (1998)
- Machine learning at ECMWF: A roadmap for the next 10 years by Düben et al. (2021)
- No time for downtime: Understanding post-attack behaviors by customers of managed
DNS providers by Haq et al. (2022)
,A CLASSIFICATION FOR BUSINESS MODEL TYPES IN E-COMMERCE BY ABDOLLAHI &
LEIMSTOLL (2011)
E-business model = all business activities via electronic media
E-business parts
1. E-procurement
2. E-organization
3. E-commerce
E-commerce = the business activities between company and customer via electronic media
Major business model types
1. Brokerage model
2. Advertising model
3. Infomediary model
4. Merchant model
5. Affiliate model
6. Manufacturer model
7. Community model
8. Subscription model
9. Utility model
Classification criteria
1. Traded item
2. Ownership
3. Revenue
Traded item = the products, produced or provided to customers in order to make revenue
Characteristics traded item
1. Service/immaterial
2. Goods
3. Supplementary products
Service/immaterial = all kinds of services
Goods = physical/material and also immaterial products (software)
Supplementary products = minor products that can be either material or immaterial
, Characteristics ownership
1. Production
2. Content
3. Intermediation
Production = those items that the company produces itself
Content = the company provides the platform for the activities while the content depends on
the contribution of the user or the customer
Intermediation = the company provides a platform for connecting the providers of goods and
services to the demanders
Characteristics revenue
1. Direct
2. Commission
3. Subscription fee
Direct = revenue a company makes with providing its own products or services to the user or
customers that defined as actors in the business model
Commission = the main revenue is a percentage (commission) of the money paid by the
receiver of the services
Subscription fee = the revenue is generated through the fees received from the users
Types of classification
1. One-dimensional classification
2. Two-dimensional classification
3. Three-dimensional classification
One-dimensional classification = considers all criteria together
Mandatory readings (articles) provided by the professors
,Index
- A classification for business model types in e-commerce by Abdollahi & Leimstoll (2011)
- Do we need a general classification schema for e-business models by Lambert (2006)
- Business models for electronic markets by Timmers (1998)
- NLP for consumer protection: Battling illegal causes in German terms and conditions in
online shopping by Braun & Matthes (2021)
- Four paths to business model innovation by Girotra & Netessine (2014)
- Reinventing your business model by Johnson et al. (2009)
- Video: Value proposition explained by Strategyzer (YouTube)
- What is disruptive innovation? by Christensen et al. (2015)
- Evolution and revolution as organizations grow by Greiner (1998)
- Machine learning at ECMWF: A roadmap for the next 10 years by Düben et al. (2021)
- No time for downtime: Understanding post-attack behaviors by customers of managed
DNS providers by Haq et al. (2022)
,A CLASSIFICATION FOR BUSINESS MODEL TYPES IN E-COMMERCE BY ABDOLLAHI &
LEIMSTOLL (2011)
E-business model = all business activities via electronic media
E-business parts
1. E-procurement
2. E-organization
3. E-commerce
E-commerce = the business activities between company and customer via electronic media
Major business model types
1. Brokerage model
2. Advertising model
3. Infomediary model
4. Merchant model
5. Affiliate model
6. Manufacturer model
7. Community model
8. Subscription model
9. Utility model
Classification criteria
1. Traded item
2. Ownership
3. Revenue
Traded item = the products, produced or provided to customers in order to make revenue
Characteristics traded item
1. Service/immaterial
2. Goods
3. Supplementary products
Service/immaterial = all kinds of services
Goods = physical/material and also immaterial products (software)
Supplementary products = minor products that can be either material or immaterial
, Characteristics ownership
1. Production
2. Content
3. Intermediation
Production = those items that the company produces itself
Content = the company provides the platform for the activities while the content depends on
the contribution of the user or the customer
Intermediation = the company provides a platform for connecting the providers of goods and
services to the demanders
Characteristics revenue
1. Direct
2. Commission
3. Subscription fee
Direct = revenue a company makes with providing its own products or services to the user or
customers that defined as actors in the business model
Commission = the main revenue is a percentage (commission) of the money paid by the
receiver of the services
Subscription fee = the revenue is generated through the fees received from the users
Types of classification
1. One-dimensional classification
2. Two-dimensional classification
3. Three-dimensional classification
One-dimensional classification = considers all criteria together
