CCI Exam 2 Study Guide

CCI Exam 2 Study Guide MAGAZINES Why is this a good time to be at UT if you are interested in magazines? What publication did I show you in class that specifically relates to this. ● An emphasis in magazine journalism ● Student developed magazine “The Scoop” Are specialized/targeted magazines more or less successful, generally speaking? Why and what is the term for this? ● Demassification ● More successful with a desired audience How have postal regulations shaped the industry? Recognize two specific incidences of this. ● Demassification continued and old general interest publications died 1. Early 1800s: country was new, literacy rate was low, many Americans couldn’t afford books so congress lowered postal rates so it was cheaper to mail magazines 2. 1960s: expensive to ship big magazines so they made smaller magazines and TV was established What are the major categories of magazines? Know examples of each. ● CONSUMER ○ Anything on a news stand ○ Men’s (Laddies) ○ Women’s ○ Anything you can go buy ○ Home and garden (Shelter books) ○ News (This category is struggling) ○ Niche ● NON-CONSUMER ○ Not found on the news stand ○ 90 percent of all magazines*** ○ Sponsored (AARP, other organizations, they’re sponsored, examples: Little League, Boy’s Life for Boy’s Scouts) ○ Trade (Business oriented, business to business, often niche) ○ Public relations ● PLACE-BASED ○ Airline magazines; waiting room magazines ● ZINES ○ Marketing purposes ○ Examples: Kraft’s Magazine (has all Kraftmaid recipes) ● REGIONAL AND CITY MAGAZINES