LES 3: 11/10/2022: international entrepreneurship
The articles are not learning material !!
Read trough it fast and how it relates to some examples/cases
Don’t wait till the end
Go through these things in order to apply them and answer the 5 questions
Paper with remarks!!
VIDEO CASE: NV HOLDERS
Vraag 1: what are the determinants of internationalizations?
List various types of internationalization determinants for NV holders
Which are triggers and which are barriers
Person specific:
Studied abroad and saw the luxurious lifestyles better idea of market
Managerial urge: he wants to go international from the start he is really motivated
Product specific:
Niche is growing
Initially he made it himself
Firm specific:
Start-up: you will need a lot of money
A lot of companies think they don’t need to change anything cause they are doing it like this
for a long time
BM:
B2C
o Perhaps through a webshop
He has local sourcing and production
o Slovenian seamstresses
o Order of a thousand it could be challenging
Industry specific:
First mover grows
Low tech is not as international as high tech industries
Les 3 11/10/2022 Pagina 1 van 6
, Country specific:
Small open economy
Determinants of a born global:
Born global= a company that goes global in the first 3 years
International orientation of entrepreneur
Niche orientation
Innovation and adaptation
Focus (goal orientation)
Characteristics of the domestic market
The process where a lot of entrepreneurs are going through
Fase 1: opportunities explorations
You have to learn to explore new opportunities
What do we need
Fase 2: opportunities exploitation
How to bring the product to the market
How are we going to try to create value
Fase 3: dynamic capabilities
They allow you to go through the cycle of exploration and exploitation over and over again
Vraag 2: what is next? What would you do in his shoes? How would you internationalize product
Go for high-end tailors
o Suitmakers/ luxury
o Collaborating locally (Europe)
First making sure there is a market for the product before you start raising the production
o Social media campaign (facebook and Instagram)
o Linked in for professionals
o Brand knowledge
o Online sales
Exporting to countries next to or close to home country: B2B
o Clothing stores
White products
o = when you produce for another brand
o You produce and then in the importing country they put the brand/ name in the
product
Les 3 11/10/2022 Pagina 2 van 6
The articles are not learning material !!
Read trough it fast and how it relates to some examples/cases
Don’t wait till the end
Go through these things in order to apply them and answer the 5 questions
Paper with remarks!!
VIDEO CASE: NV HOLDERS
Vraag 1: what are the determinants of internationalizations?
List various types of internationalization determinants for NV holders
Which are triggers and which are barriers
Person specific:
Studied abroad and saw the luxurious lifestyles better idea of market
Managerial urge: he wants to go international from the start he is really motivated
Product specific:
Niche is growing
Initially he made it himself
Firm specific:
Start-up: you will need a lot of money
A lot of companies think they don’t need to change anything cause they are doing it like this
for a long time
BM:
B2C
o Perhaps through a webshop
He has local sourcing and production
o Slovenian seamstresses
o Order of a thousand it could be challenging
Industry specific:
First mover grows
Low tech is not as international as high tech industries
Les 3 11/10/2022 Pagina 1 van 6
, Country specific:
Small open economy
Determinants of a born global:
Born global= a company that goes global in the first 3 years
International orientation of entrepreneur
Niche orientation
Innovation and adaptation
Focus (goal orientation)
Characteristics of the domestic market
The process where a lot of entrepreneurs are going through
Fase 1: opportunities explorations
You have to learn to explore new opportunities
What do we need
Fase 2: opportunities exploitation
How to bring the product to the market
How are we going to try to create value
Fase 3: dynamic capabilities
They allow you to go through the cycle of exploration and exploitation over and over again
Vraag 2: what is next? What would you do in his shoes? How would you internationalize product
Go for high-end tailors
o Suitmakers/ luxury
o Collaborating locally (Europe)
First making sure there is a market for the product before you start raising the production
o Social media campaign (facebook and Instagram)
o Linked in for professionals
o Brand knowledge
o Online sales
Exporting to countries next to or close to home country: B2B
o Clothing stores
White products
o = when you produce for another brand
o You produce and then in the importing country they put the brand/ name in the
product
Les 3 11/10/2022 Pagina 2 van 6
