Chapter 13 Assignment Q/A 2022

intensive distribution - Answer - When a manufacturer saturates the market by selling to any intermediary of good financial standing that is willing to stock and sell the product, the manufacturer is engaged in _____. category management - Answer - Through _____, retailers ask a supplier of a particular type of product how to stock the shelves. retailers - Answer - Wholesalers help _____ by stocking in one place the variety of goods that this buyer would otherwise have to buy from many producers. supermarket - Answer - A _____ is a large self-service store that caters to households and is known for selling a variety of items including fresh, frozen, and processed foods, paper products, cleaning supplies, housewares, toiletries, stationery, books and magazines, plants and flowers, and other items in a one-stop shopping for household needs format. inventory management - Answer - When a business engages in _____, it is managing the products it sells in such a way as to minimize costs including both the holding costs and potential stock-out costs. persuasive - Answer - Integrated marketing communications coordinates the promotional efforts of an organization to ensure maximum informational and _____ impact on customers is achieved. personal selling - Answer - A company that uses _____ normally has a large sales force that provides one-on-one communication with the targeted buyer and provides immediate feedback regarding the preferences of the targeted purchaser. defines the advertising objectives - Answer - When developing an advertising campaign, the company first identifies and analyzes the target audience then _____. order getter - Answer - Sales persons can be categorized in many ways, a(n) _____ is a person who is creative at selling the firm's products to new customers and increasing sales to current customers. premium - Answer - When a producer offers a gift to a customer in return for buying its product, it is offering a _____ for that product. The goal of this sales promotional method is to attract the competitors' customers. public relations - Answer - The purpose of _____ is to focus on enhancing the reputation of the total organization by increasing public awareness of a company's products, brands, or activities and by fostering desirable company images. (d) Producer to organizational buyer - Answer - Which of the following best describes a distribution channel in whi