C218 task 2 for the capstone MBA Capstone (C218) task 2

C218 task 2 for the capstone Stockholder Report for Bike’s Nouveau MBA IT Management Capstone- Task 2 Student Name Student ID: A. Balanced Scorecard 1. Cumulative Balance Scorecard submitted as separate attachment 2. Conscious Scorecard submitted as separate attachment B. Stockholder Report A Stockholder report is essential for corporations of any size as they reflect the achievements, disclose financial well-being, and highlight plans of the company to its shareholders. With a robust stockholder report, shareholders can find information important to them such as the financial health of the company, information on the company’s research and development, and information on the plans for new product releases. Shareholders utilize this valuable information in their investment decisions. The following stockholder report is presented to the board of directors and the stockholders of Bike’s Nouveau. This report justifies the business decisions made throughout the six-quarter business simulation. This report also evaluates the current state of the company in all functional areas. The financial well-being of Bike’s Nouveau is reported as the stockholders have a right to access the information regarding the overall financial state of the company. Included in this stockholder report will also be information on the marketing and products as stockholders are interested in getting information about the company plans to launch about new product launches. This is crucial information since it provides insight into the company’s productivity for future aspirations. The company’s marketing strategy illustrates the capacity to identify potential customers for both new products to launch and the current products offered, identify markets to expand into, and offer products to the newly identified markets. The marketing strategy also reflects the company’s future projections for product sales and distribution. The section on research and development will inform the stockholders on the financial viability of Bike’s Nouveau by showcasing the new ideas and products under research and development. The research and development report will also signal the commitment by Bike’s Nouveau to innovation adoption, that it is well utilized and that the investments in research aligns with the marketing and growth strategies of the company. B.1. Four Corporate Strategic Thrusts Bike’s Nouveau utilized several corporate thrusts not only for financial decisions but also non-financial decisions. Bike’s Nouveau included both short and long-term corporate thrusts. In the long-term perspective, Bike’s Nouveau strategic thrusts included decisions to defer expansion to a new market to build a strong competitive position, be financially stable before expansion so no new debt was needed for the expansion; Market Leadership by being a Smart Leader who brings more options to the market first; utilize top competitive forces including high visibility, superior customer value, low-cost manufacturing, low-cost competitive products, and Technology leadership. Bike’s Nouveau’s other strategic thrusts included content marketing, social media direct marketing, and print direct marketing. Bike’s Nouveau is also conscious of the changing investment environment where investors are becoming committed to non-financial reporting along with financial information to make their investment decisions. Largely becoming crucial to investors is the disclosure of non- financial information such as the environmental impacts of the company, social behaviors, and governance behaviors. Investors now include many more factors to rule out or reconsider investments in a company and some of them are as follows; lack of a clear strategy that creates value add to the investor in the short, medium, and long terms, a poor history of governance, and a history or risk of poor environmental performance. The financial and non-financial reporting will become more important in the future, and the comprehensive reporting of both the financial and non-financial information if set to become the new norm. With this, a company having a strong management team will directly have an influence on the health of the company, it will be easier to train new employees on the daily business operations and ensure the stability of the company with employees and their talents on board.