Market report using secondary research – ASOS
Mara Birsa
ASOS – Market report using secondary
research
What fashion means in the eyes of today’s
teenagers and young adults?
There is no doubt that fashion is constantly changing. Most of the time, it
comes back and reinvents itself with each passing year, and young people
are the ones who pay the most attention to the trends that appear.
Fashion is a lifestyle
A large part of today's teenagers consider fashion a lifestyle, a way of
being. They are found in the outfits they wear, outfits that help them gain
more confidence in themselves and that give them some satisfaction. It is
true that now access to clothing is much simpler and faster than it was in
the past, an advantage that allows teenagers to actually buy everything
they want, simple and fast.
Sites such as ASOS offer customers a range of clothing, which are more
attractive and higher quality. Returning to fashion and how teenagers see
it, they feel much freer today than young people in the past. This is also
due to the fact that society has evolved quite a lot, and mentalities have
, Market report using secondary research – ASOS
Mara Birsa
changed, but also because access to information is much easier than a few
decades ago.
Fashion gives them confidence
Clothes really have the power to change the mood of a person, and
especially a teenager/ young adult. Moreover, the right clothes can make
the teenager wearing them gain more confidence in himself, feel much
better. These things are very important in the life of a teenager, and
therefore he should be encouraged by his parents to find their own style
that will fully characterize him
It helps them build relationships
Teenagers have certain topics that they talk about, and that help them
socialize and make new friends. Among these topics is obviously the topic
related to fashion. When two young people start talking about their clothing
style, a beautiful connection is created between the two. The topics about
fashion are extremely interesting and captivating for most teenagers today,
and are undoubtedly an excellent way to create new relationships.
It helps them get to know each other better
Fashion is one of the favourite ways for teenagers to express their
personality for both girls and boys. For them it is important to integrate in a
group, not to stand out but still to show their individuality, uniqueness and
originality.
The outfits that each teenager/ young adult chooses, help a much deeper
self-knowledge. The more the teenager know about fashion and what
benefits himself, the better he will be happier and get to know yourself
better. This is why teenagers experience everything they want in terms of
fashion and to try more styles, because this way they will know themselves
much better.
Mara Birsa
ASOS – Market report using secondary
research
What fashion means in the eyes of today’s
teenagers and young adults?
There is no doubt that fashion is constantly changing. Most of the time, it
comes back and reinvents itself with each passing year, and young people
are the ones who pay the most attention to the trends that appear.
Fashion is a lifestyle
A large part of today's teenagers consider fashion a lifestyle, a way of
being. They are found in the outfits they wear, outfits that help them gain
more confidence in themselves and that give them some satisfaction. It is
true that now access to clothing is much simpler and faster than it was in
the past, an advantage that allows teenagers to actually buy everything
they want, simple and fast.
Sites such as ASOS offer customers a range of clothing, which are more
attractive and higher quality. Returning to fashion and how teenagers see
it, they feel much freer today than young people in the past. This is also
due to the fact that society has evolved quite a lot, and mentalities have
, Market report using secondary research – ASOS
Mara Birsa
changed, but also because access to information is much easier than a few
decades ago.
Fashion gives them confidence
Clothes really have the power to change the mood of a person, and
especially a teenager/ young adult. Moreover, the right clothes can make
the teenager wearing them gain more confidence in himself, feel much
better. These things are very important in the life of a teenager, and
therefore he should be encouraged by his parents to find their own style
that will fully characterize him
It helps them build relationships
Teenagers have certain topics that they talk about, and that help them
socialize and make new friends. Among these topics is obviously the topic
related to fashion. When two young people start talking about their clothing
style, a beautiful connection is created between the two. The topics about
fashion are extremely interesting and captivating for most teenagers today,
and are undoubtedly an excellent way to create new relationships.
It helps them get to know each other better
Fashion is one of the favourite ways for teenagers to express their
personality for both girls and boys. For them it is important to integrate in a
group, not to stand out but still to show their individuality, uniqueness and
originality.
The outfits that each teenager/ young adult chooses, help a much deeper
self-knowledge. The more the teenager know about fashion and what
benefits himself, the better he will be happier and get to know yourself
better. This is why teenagers experience everything they want in terms of
fashion and to try more styles, because this way they will know themselves
much better.
