Strategy: Process, Content, Context - 3rd edition
Multiple-choice questions
Chapter 1: Introduction
Question 1
According to de Wit & Meyer (2004), which of the following aspects is part of the strategy
process?
A Strategy implementation
B The industry
C The purpose of the organization
D The corporate level
Question 2
According to De Wit & Meyer (2004), which of the following aspects is part of the strategy
content?
A The industry
B The corporate level
C The purpose of the organization
D Strategy implementation
Question 3
According to De Wit & Meyer (2004), what is NOT a part of the strategy process?
A Thinking
,B Changing
C Forming
D Reflecting
Question 4
According to De Wit & Meyer (2004), what is NOT a distinguished context of strategy?
A Organizational context
B Business context
C Industry context
D International context
Question 5
De Wit & Meyer (2004) distinguish strategy tensions for several strategy topics. Which of the
following tensions is most relevant for the organizational context?
A Compliance vs. choice
B Control vs. chaos
C Competition vs. cooperation
D Responsiveness vs. synergy
Question 6
De Wit & Meyer (2004) distinguish strategy tensions for several strategy topics. Which of the
following tensions is most relevant for the corporate level strategy?
A Markets vs. resources
B Control vs. chaos
C Competition vs. cooperation
,D Responsiveness vs. synergy
Question 7
De Wit & Meyer (2004) distinguish strategy tensions for several strategy topics. Which of the
following tension is most relevant for the strategy formation?
A Logic vs. creativity
B Control vs. chaos
C Deliberateness vs. emergence
D Revolution vs. evolution
Question 8
De Wit & Meyer (2004) claim to take a dialectical approach. What do the authors NOT mention
as an advantage of this approach?
A Stimulus for bridging
B Stimulus for motivation
C Stimulus for creativity
D Range of ideas
Question 9
MTV was the first 24-hour music television network in the world with a global reach. Instead of
sticking to a globally standardized product, based on a belief in global convergence, MTV's head
of international activities Mr. Roedy has acknowledged the need to go local. He wants to adapt
MTV's programming to meet national tastes. If MTV can find a way for reaping the advantages
of localization, while not losing too many of the benefits of globalization, what would this
product of the best of both worlds be called?
A A synthesis
B A dialectic
C A trade-off
, D A pacification
Question 10
According to De Wit & Meyer (2004), what is the strategy tension for the network level of
strategy?
A Profitability vs. responsibility
B Competition vs. cooperation
C Control vs. chaos
D Globalization vs. localization
Question 11
De Wit & Meyer (2004) discuss the different perspectives that do belong to certain strategy
topics. To what strategic topic belong the following two perspectives: outside-in and inside-out
perspective
A Organizational context
B Network level strategy
C Corporate level strategy
D Business level strategy
Multiple-choice questions
Chapter 1: Introduction
Question 1
According to de Wit & Meyer (2004), which of the following aspects is part of the strategy
process?
A Strategy implementation
B The industry
C The purpose of the organization
D The corporate level
Question 2
According to De Wit & Meyer (2004), which of the following aspects is part of the strategy
content?
A The industry
B The corporate level
C The purpose of the organization
D Strategy implementation
Question 3
According to De Wit & Meyer (2004), what is NOT a part of the strategy process?
A Thinking
,B Changing
C Forming
D Reflecting
Question 4
According to De Wit & Meyer (2004), what is NOT a distinguished context of strategy?
A Organizational context
B Business context
C Industry context
D International context
Question 5
De Wit & Meyer (2004) distinguish strategy tensions for several strategy topics. Which of the
following tensions is most relevant for the organizational context?
A Compliance vs. choice
B Control vs. chaos
C Competition vs. cooperation
D Responsiveness vs. synergy
Question 6
De Wit & Meyer (2004) distinguish strategy tensions for several strategy topics. Which of the
following tensions is most relevant for the corporate level strategy?
A Markets vs. resources
B Control vs. chaos
C Competition vs. cooperation
,D Responsiveness vs. synergy
Question 7
De Wit & Meyer (2004) distinguish strategy tensions for several strategy topics. Which of the
following tension is most relevant for the strategy formation?
A Logic vs. creativity
B Control vs. chaos
C Deliberateness vs. emergence
D Revolution vs. evolution
Question 8
De Wit & Meyer (2004) claim to take a dialectical approach. What do the authors NOT mention
as an advantage of this approach?
A Stimulus for bridging
B Stimulus for motivation
C Stimulus for creativity
D Range of ideas
Question 9
MTV was the first 24-hour music television network in the world with a global reach. Instead of
sticking to a globally standardized product, based on a belief in global convergence, MTV's head
of international activities Mr. Roedy has acknowledged the need to go local. He wants to adapt
MTV's programming to meet national tastes. If MTV can find a way for reaping the advantages
of localization, while not losing too many of the benefits of globalization, what would this
product of the best of both worlds be called?
A A synthesis
B A dialectic
C A trade-off
, D A pacification
Question 10
According to De Wit & Meyer (2004), what is the strategy tension for the network level of
strategy?
A Profitability vs. responsibility
B Competition vs. cooperation
C Control vs. chaos
D Globalization vs. localization
Question 11
De Wit & Meyer (2004) discuss the different perspectives that do belong to certain strategy
topics. To what strategic topic belong the following two perspectives: outside-in and inside-out
perspective
A Organizational context
B Network level strategy
C Corporate level strategy
D Business level strategy
