Unit 3: Using Social Media In Business - Assignment 2/3
ASSIGNMENT 3
© Arete Kosmos
,© Arete Kosmos
Evaluating the use of social media in business.
Business aims:
(Purpose, goal, target audience, future and why they should use social media and how and why)
I am hired by Belson, a company which does services such as eye assessments and sells fashion designer glasses. Using my knowledge and
experience I will be helping Belson build a successful online presence on social media only as they already have invested in a website. To
ensure I achieve success I will use cross platform marketing, engaging users by creating great content that engages and brings value on my
chosen platforms Facebook, Pinterest and Instagram.
With the use of social media Belson can reach a wider audience and target their customers. On Facebook, it’s the most used social platform
and has Belsons target customers aged between 18-35+ here the income of these customers is usually in the upper £35k+ which allows the
customers to spend big based on their income which will increase Belsons chances of increasing their sales and revenue and therefore meet
the requirements. I will be using Instagram to target customers in the mid salary range of £25k and target mid-teens and adults in the 18-25 age
range. On Pinterest, I will be using the platform to target fashion enthusiasts using the feature pins to showcase the product of Belson to
womens aged between 20-35 and who has mid range salary of £20k+.
I will be hoping that by using my experience and knowledge in this field I will be able to fulfil the purpose of increasing Belsons social presence
and meet the requirements of Belson as well as increasing the fanbase, increase Belsons sales, increase the brand reputation and improve the
customer experience and create engaging content.
Belson & Sons aims to reach a wider audience and target customers aged between 18-35 with median income of £21k-35k+. Who is interest in
having regular eye assessments, who has poor vision and needs glasses and wants to look good (wearing fashion designer glasses) who are
located in E14 area. By using social media, they hope to target their audience by creating engaging content and retaining customers and wants
to increase their fanbase, gain leads to their websites and have a good return on investment and enlarge their business using social media.
, © Arete Kosmos
To meet the requirements of Belson such as to create a Facebook, Pinterest, Instagram account for the company to post on the platform.
Creating engaging content I will do such postings likes Instagram shopping where a post will allow customers to buy certain products direct on
the post. Another is posting videos doing product explanations to help customers understand and inform about the product they will eventually
buy.
I know that Belson will be expecting to see good results within a short timespan so I must plan effectively and ensure it meets the requirements
and fulfils the purpose and drives good results. To meet this, I will be making the marking strategy more aggressive and engaging by posting
regularly and using call to actions and cross-platform marking.
The target audience is aged between 18-35 located in E14 so I must ensure that content reaches them and is suitable to that audience. I will
have to provide more information on the products that Belson sells as its part of the healthcare industry and customers need certain information
that’s detailed and relevant for them to understand the products before they buy that will be part of their lives and may risk their health for
example. For this to be met I will have to proofread the plan and gain relevant feedback and the content to ensure it suitable for the target
audience of Belson before I post anything on the social channels.
Furthermore, to successfully meet the client requirement from Belson I will keep clear communication with them throughout and make sure that
they are informed and have a say about the decisions during marketing campaign.
I will create a plan for the social media content, with time, who is involved, what features and keywords and the target audience including where
to post it.
I think the best features of the social media platforms I will be using Facebook, Pinterest and Instagram. On Facebook I will be posting a thread
for feedback from customers, new product images and hashtag keywords, these are the common features used on this platform that will help
me meet the requirements. On Instagram, I will be using Instagram shopping on new products and deals, this will allow customers to buy
directly from posts and will also help Belson gain leads and a good return on investment. On Pinterest I will be using pins including threads
which will help engage customers for a giveaway post I will be doing and will reach a wider audience by using keywords (hashtags) and with
the help word of mouth marketing it will drive new customers to Belson as giveaways will influence customers to get their close friends to take
part and set a deadline to inform when the competition ends to increase the urgency in taking part. I think these features make these social
media platforms ideal to my client’s business requirements.
ASSIGNMENT 3
© Arete Kosmos
,© Arete Kosmos
Evaluating the use of social media in business.
Business aims:
(Purpose, goal, target audience, future and why they should use social media and how and why)
I am hired by Belson, a company which does services such as eye assessments and sells fashion designer glasses. Using my knowledge and
experience I will be helping Belson build a successful online presence on social media only as they already have invested in a website. To
ensure I achieve success I will use cross platform marketing, engaging users by creating great content that engages and brings value on my
chosen platforms Facebook, Pinterest and Instagram.
With the use of social media Belson can reach a wider audience and target their customers. On Facebook, it’s the most used social platform
and has Belsons target customers aged between 18-35+ here the income of these customers is usually in the upper £35k+ which allows the
customers to spend big based on their income which will increase Belsons chances of increasing their sales and revenue and therefore meet
the requirements. I will be using Instagram to target customers in the mid salary range of £25k and target mid-teens and adults in the 18-25 age
range. On Pinterest, I will be using the platform to target fashion enthusiasts using the feature pins to showcase the product of Belson to
womens aged between 20-35 and who has mid range salary of £20k+.
I will be hoping that by using my experience and knowledge in this field I will be able to fulfil the purpose of increasing Belsons social presence
and meet the requirements of Belson as well as increasing the fanbase, increase Belsons sales, increase the brand reputation and improve the
customer experience and create engaging content.
Belson & Sons aims to reach a wider audience and target customers aged between 18-35 with median income of £21k-35k+. Who is interest in
having regular eye assessments, who has poor vision and needs glasses and wants to look good (wearing fashion designer glasses) who are
located in E14 area. By using social media, they hope to target their audience by creating engaging content and retaining customers and wants
to increase their fanbase, gain leads to their websites and have a good return on investment and enlarge their business using social media.
, © Arete Kosmos
To meet the requirements of Belson such as to create a Facebook, Pinterest, Instagram account for the company to post on the platform.
Creating engaging content I will do such postings likes Instagram shopping where a post will allow customers to buy certain products direct on
the post. Another is posting videos doing product explanations to help customers understand and inform about the product they will eventually
buy.
I know that Belson will be expecting to see good results within a short timespan so I must plan effectively and ensure it meets the requirements
and fulfils the purpose and drives good results. To meet this, I will be making the marking strategy more aggressive and engaging by posting
regularly and using call to actions and cross-platform marking.
The target audience is aged between 18-35 located in E14 so I must ensure that content reaches them and is suitable to that audience. I will
have to provide more information on the products that Belson sells as its part of the healthcare industry and customers need certain information
that’s detailed and relevant for them to understand the products before they buy that will be part of their lives and may risk their health for
example. For this to be met I will have to proofread the plan and gain relevant feedback and the content to ensure it suitable for the target
audience of Belson before I post anything on the social channels.
Furthermore, to successfully meet the client requirement from Belson I will keep clear communication with them throughout and make sure that
they are informed and have a say about the decisions during marketing campaign.
I will create a plan for the social media content, with time, who is involved, what features and keywords and the target audience including where
to post it.
I think the best features of the social media platforms I will be using Facebook, Pinterest and Instagram. On Facebook I will be posting a thread
for feedback from customers, new product images and hashtag keywords, these are the common features used on this platform that will help
me meet the requirements. On Instagram, I will be using Instagram shopping on new products and deals, this will allow customers to buy
directly from posts and will also help Belson gain leads and a good return on investment. On Pinterest I will be using pins including threads
which will help engage customers for a giveaway post I will be doing and will reach a wider audience by using keywords (hashtags) and with
the help word of mouth marketing it will drive new customers to Belson as giveaways will influence customers to get their close friends to take
part and set a deadline to inform when the competition ends to increase the urgency in taking part. I think these features make these social
media platforms ideal to my client’s business requirements.
