Tim Hortons

Marketing Evaluation of Tim Horton through Traditionally known components of 4Ps. 1. Tim Hortons Product Strategy: Tim Hortons sells coffee, tea, hot chocolate,[120] and soft drinks. The menu contains a number of other baked goods, such as donuts (doughnut) holes (branded as Timbits), muffins, croissants, tea biscuits, cookies, rolls, Danish pastry, and bagels. Tim Hortons serves three types of coffees original, decaf, and dark roast. In hot beverages French vanilla, lattes and mocha are available. In cold beverages it has iced coffee, fruit chills, fruit smoothies, frozen lemonade and chocolate chills. In baked menu they serve donuts, muffins, Greek yogurts, cookies, bagels and pastries. All these menu titles have a variety of options under them. Tim Hortons also serve sides like soups, wedges and dips. Tim Hortons main goal is to deliver high quality products & services for their guests and communities through leadership, innovation & partnership Tim Hortons’ main goal is to “deliver high quality products and services for their guests and communities through leadership, innovation and partnerships” Tim Hortons’ main goal is to “deliver high quality products and services for their guests and communities through leadership, innovation and partnerships” 2. Tim Hortons Price/Pricing Strategy: Tim Hortons’ coffee is the main staple of the company, and each year the corporation serves approximately “2 billion cups of coffee worldwide”. Tim Hortons targets the masses and hence has a wide range of prices so that more and more people can afford the products. Tim Horton offers in the low price range around $ 0.15 to $ 25.00, though the price is mix but depend upon the customer how much he is willing to pay. The main market competitors of Tim Hortons are Starbucks, Dunkin Donuts, McDonalds & Starbucks. Yet the formulation of prices is far better and comparatively cheaper then all. Tim Hortons serves coffee in the range of $1.15 to $2 depending upon the size of the cup. Cookies are priced at $0.89. Sandwiches come for $2.5. Donuts are priced at $0.99. Bagel sandwiches cost around $2.5. The hot beverages cost the most i.e. in the price range of $2 to $5. Cold Beverages come in the range of $1.5 to $3. The sides come for around $1.5. The pricing strategy in its marketing mix focuses on competing with other brands in the same market segment. 3. Tim Hortons Place & Distribution Strategy: As discussed, Tim Hortons is available in nearly 5000 locations in 10 different countries. It is one of the major café chains in the world. All the stores are located in areas where there is a great footfall of people. The cafes are cozy and have spacious area. The confectionery is up for display in a beautiful set up to drive sales. Customers can also buy Tim Hortons products from their website. Coffee Mugs, Packs are available at the stores. The intermediaries or marketing channels that Tim Hortons uses to distribute its products to consumers are through standard, non-standard and co-branded retail stores or franchises. The company uses these rather than wholesalers or brokers to supply its customer base. Examples are Tim Hortons standard dine in restaurants, its self-serve kiosks found mostly in gas stations or school campuses and any co-branded locations through the corporations’ partnerships with institutions such as Wendy’s or Seven Eleven 4. Tim Hortons Promotion & Advertisement Strategy: For several years, Tim Hortons has used a marketing tactic that has proven to be very successful for them. They focus on strategy that helps them bond with their target audience. In the beginning, Tim Horton did not have distinct identity and most of its success were from its origin of neighbourhood where it operated in. company started a very little financial support and for a long time, advertisement outside the store was unaffordable. In 70s, most marketing focused on the food ALWAYS FRESH slogan was introduced. In 80s company started focused on Print & Electronic Media.