Chapter: Chapter 01: Information Systems in the 2010s
Multiple Choice
1. The importance of being an agile enterprise has increased significantly because of _________
and _________.
a) competition; slowed population growth
b) social networks; rapid economic recovery
c) slow economic recovery; advances in mobile technology
d) rapid population growth; corporate strategy
Ans: c
Difficulty: Hard
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB: Reflective thinking skills.
2. _________ are valuable to businesses because they can connect, communicate, collaborate,
and do commerce on-demand, in real-time, and at a distance.
a) Multimedia networks
b) Interactivity applications
c) Broadband infrastructures
,d) Podcasts
Ans: b
Difficulty: Medium
Section Ref: Quick Look at Chapter 1
AACSB: Use of information technology
3. Which of the following is not an impact of the mass migration of users from PCs to mobile
devices?
a) It has improved the privacy of users and security of corporate networks.
b) It has expanded the scope of information systems beyond traditional organizational
boundaries.
c) It has torn down the walls between business, professional, and personal lives.
d) It has made location irrelevant to a large extent.
Ans: a
Difficulty: Medium
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB: Reflective thinking skills.
4. Which of the following is a characteristic of competitive advantage?
a) It is a long lasting edge over competitors if based on IT.
b) It is short-lived if competitors quickly duplicate it.
,c) It requires the use of social media and networks.
d) It provides a big strategic payoff.
Ans: b
Difficulty: Medium
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB: Reflective thinking skills.
5. While of the following statements about mobile market opportunities is false?
a) Mobiles are replacing computers as the primary way to connect with public and private
networks and to get work done.
b) Mobile gadgets are starting to look and feel like handheld computers, able to run all sorts
of software.
c) Desktop and laptop computers are taking on more and more nontraditional duties, like
streaming media to TV sets, stereos, and other household appliances.
d) Touch-navigate devices running on 3G and 4G networks create business opportunities
and eliminate business threats.
Ans: d
Difficulty: Medium
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB: Use of information technology
, 6. According to Pew Research, newspapers have seen ad revenue __________ during the time
between 2007 to 2010.
a) rise 10%
b) remain constant
c) fall 43%
d) fall 75%
Ans: c
Difficulty: Medium
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB:
7. Facebook’s rapid growth and its ranking as number one is an interesting and informative
business case because:
a) it shows the power of IT to disrupt the status quo and transform industries.
b) it is a public company with an immensely-profitable business model.
c) it has positioned itself solely as a social network.
d) all of the above
Ans: a
Difficulty: Medium
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB: Use of information technology
Multiple Choice
1. The importance of being an agile enterprise has increased significantly because of _________
and _________.
a) competition; slowed population growth
b) social networks; rapid economic recovery
c) slow economic recovery; advances in mobile technology
d) rapid population growth; corporate strategy
Ans: c
Difficulty: Hard
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB: Reflective thinking skills.
2. _________ are valuable to businesses because they can connect, communicate, collaborate,
and do commerce on-demand, in real-time, and at a distance.
a) Multimedia networks
b) Interactivity applications
c) Broadband infrastructures
,d) Podcasts
Ans: b
Difficulty: Medium
Section Ref: Quick Look at Chapter 1
AACSB: Use of information technology
3. Which of the following is not an impact of the mass migration of users from PCs to mobile
devices?
a) It has improved the privacy of users and security of corporate networks.
b) It has expanded the scope of information systems beyond traditional organizational
boundaries.
c) It has torn down the walls between business, professional, and personal lives.
d) It has made location irrelevant to a large extent.
Ans: a
Difficulty: Medium
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB: Reflective thinking skills.
4. Which of the following is a characteristic of competitive advantage?
a) It is a long lasting edge over competitors if based on IT.
b) It is short-lived if competitors quickly duplicate it.
,c) It requires the use of social media and networks.
d) It provides a big strategic payoff.
Ans: b
Difficulty: Medium
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB: Reflective thinking skills.
5. While of the following statements about mobile market opportunities is false?
a) Mobiles are replacing computers as the primary way to connect with public and private
networks and to get work done.
b) Mobile gadgets are starting to look and feel like handheld computers, able to run all sorts
of software.
c) Desktop and laptop computers are taking on more and more nontraditional duties, like
streaming media to TV sets, stereos, and other household appliances.
d) Touch-navigate devices running on 3G and 4G networks create business opportunities
and eliminate business threats.
Ans: d
Difficulty: Medium
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB: Use of information technology
, 6. According to Pew Research, newspapers have seen ad revenue __________ during the time
between 2007 to 2010.
a) rise 10%
b) remain constant
c) fall 43%
d) fall 75%
Ans: c
Difficulty: Medium
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB:
7. Facebook’s rapid growth and its ranking as number one is an interesting and informative
business case because:
a) it shows the power of IT to disrupt the status quo and transform industries.
b) it is a public company with an immensely-profitable business model.
c) it has positioned itself solely as a social network.
d) all of the above
Ans: a
Difficulty: Medium
Section Ref: 1.1 Positioning IT to Optimize Performance
AACSB: Use of information technology
