Inhoudsopgave
LESWEEK 1..................................................................................................................................................... 4
Evenementen........................................................................................................................................................4
Kenmerken van een event:..............................................................................................................................4
Domeinen van een event:................................................................................................................................4
Redenen om te participeren in een evenement:............................................................................................4
Redenen om deel te nemen aan een evenement:..........................................................................................4
Besloten evenementen:...................................................................................................................................4
Openbare evenementen:.................................................................................................................................4
MICE:....................................................................................................................................................................5
Redenen om aan een MICE event deel te nemen:..........................................................................................5
Domein van MICE:...........................................................................................................................................5
Geschiedenis MICE:.........................................................................................................................................5
MICE vandaag:.................................................................................................................................................6
Voordelen MICE event:....................................................................................................................................6
De toekomst van MICE:...................................................................................................................................6
Citybranding:........................................................................................................................................................6
Redenen om aan citybranding te doen:..........................................................................................................6
Taak van de overheid:......................................................................................................................................6
Veiligheid:.............................................................................................................................................................7
Key players:..........................................................................................................................................................7
Hoe kies je de juiste leverancier:..........................................................................................................................7
LESWEEK 2..................................................................................................................................................... 8
Wat is catering:................................................................................................................................................8
Planning:..............................................................................................................................................................8
Dranken:...............................................................................................................................................................8
Eten:.....................................................................................................................................................................8
Materiaal:.............................................................................................................................................................9
Personeel:.............................................................................................................................................................9
Eventagency:........................................................................................................................................................9
Taken:..............................................................................................................................................................9
Hoe kies je een evenementenbureau:.............................................................................................................9
Entertainment:.....................................................................................................................................................9
Doel entertainment:........................................................................................................................................9
Soorten entertainment:.................................................................................................................................10
Boeken van een act:......................................................................................................................................10
Riders:............................................................................................................................................................10
LESWEEK 3:.................................................................................................................................................. 11
Transport:...........................................................................................................................................................11
Locaties:.............................................................................................................................................................11
Typen locaties:...............................................................................................................................................11
Hoe kies je de juiste locatie:..........................................................................................................................12
Event materiaal:.................................................................................................................................................12
Actie plan:......................................................................................................................................................12
, Audio:.............................................................................................................................................................12
Licht techniek:................................................................................................................................................13
Beeld techniek:..............................................................................................................................................13
LESWEEK 4................................................................................................................................................... 14
Security:..............................................................................................................................................................14
Personeel security:........................................................................................................................................14
Componenten security:.................................................................................................................................14
Decoratie:...........................................................................................................................................................14
Checklist:........................................................................................................................................................14
Redenen voor decoratie:...............................................................................................................................14
Functionele decoratie:...................................................................................................................................14
Decoratieve decoratie:..................................................................................................................................15
Valkuilen decoratie:.......................................................................................................................................15
Podium:..............................................................................................................................................................15
Eigenschappen:..............................................................................................................................................15
Podium bouw mogelijkheden:.......................................................................................................................15
Sanitaire faciliteiten:..........................................................................................................................................15
Water:................................................................................................................................................................15
Overige toeleveranciers:....................................................................................................................................16
Hosts:.............................................................................................................................................................16
Drukker:.........................................................................................................................................................16
Out- en indoor activiteiten:................................................................................................................................16
Outdoor:........................................................................................................................................................16
Indoor:...........................................................................................................................................................16
LESWEEK 5................................................................................................................................................... 17
Bid procedure:....................................................................................................................................................17
3 mogelijkheden:...........................................................................................................................................17
Bid procedure:...............................................................................................................................................17
Waarom een bid:...........................................................................................................................................17
Bid team:........................................................................................................................................................17
Bidbook:.............................................................................................................................................................18
Wat staat erin:...............................................................................................................................................18
Stappen om een bidbook te maken:.............................................................................................................18
Site inspectie:.....................................................................................................................................................19
Punten van aandacht:....................................................................................................................................19
Lead time:...........................................................................................................................................................19
Hoe kies je de juiste bestemming:......................................................................................................................19
LESWEEK 6................................................................................................................................................... 20
Risk management...............................................................................................................................................20
Risico factoren:..............................................................................................................................................20
Wat is risk management:...............................................................................................................................20
Risk management:.........................................................................................................................................20
Beheersplannenstrategieën:.........................................................................................................................20
Werk methode:..............................................................................................................................................20
LESWEEK 7................................................................................................................................................... 24
Logistieke elementen:........................................................................................................................................24
, Werkwijze:..........................................................................................................................................................24
Processen:..........................................................................................................................................................24
Inrichting locatie:...............................................................................................................................................25
Hospitality:.........................................................................................................................................................25
LESWEEK 8................................................................................................................................................... 26
Duurzaamheid:...................................................................................................................................................26
Pijlers van duurzaamheid:.............................................................................................................................26
Doelen van duurzaamheid:............................................................................................................................26
Problemen in MICE:............................................................................................................................................27
Het proces:.....................................................................................................................................................27
LESWEEK 9................................................................................................................................................... 28
Trends & ontwikkelingen:..................................................................................................................................28
Type uitvindingen:.........................................................................................................................................28
Pop up:...........................................................................................................................................................28
Stappen voorbereiden trendmanagement:..................................................................................................28
Trend onderzoek:...........................................................................................................................................29
Selecteer trends:............................................................................................................................................29
Trends vertalen:.............................................................................................................................................29
Stappen trends naar concepten:...................................................................................................................29
LESWEEK 10................................................................................................................................................. 30
Social media.......................................................................................................................................................30
Waarde social media:....................................................................................................................................30
Valkuilen:.......................................................................................................................................................30
Associaties..........................................................................................................................................................30
Doel associaties:............................................................................................................................................30
Voordelen associaties:...................................................................................................................................30
LESWEEK 1..................................................................................................................................................... 4
Evenementen........................................................................................................................................................4
Kenmerken van een event:..............................................................................................................................4
Domeinen van een event:................................................................................................................................4
Redenen om te participeren in een evenement:............................................................................................4
Redenen om deel te nemen aan een evenement:..........................................................................................4
Besloten evenementen:...................................................................................................................................4
Openbare evenementen:.................................................................................................................................4
MICE:....................................................................................................................................................................5
Redenen om aan een MICE event deel te nemen:..........................................................................................5
Domein van MICE:...........................................................................................................................................5
Geschiedenis MICE:.........................................................................................................................................5
MICE vandaag:.................................................................................................................................................6
Voordelen MICE event:....................................................................................................................................6
De toekomst van MICE:...................................................................................................................................6
Citybranding:........................................................................................................................................................6
Redenen om aan citybranding te doen:..........................................................................................................6
Taak van de overheid:......................................................................................................................................6
Veiligheid:.............................................................................................................................................................7
Key players:..........................................................................................................................................................7
Hoe kies je de juiste leverancier:..........................................................................................................................7
LESWEEK 2..................................................................................................................................................... 8
Wat is catering:................................................................................................................................................8
Planning:..............................................................................................................................................................8
Dranken:...............................................................................................................................................................8
Eten:.....................................................................................................................................................................8
Materiaal:.............................................................................................................................................................9
Personeel:.............................................................................................................................................................9
Eventagency:........................................................................................................................................................9
Taken:..............................................................................................................................................................9
Hoe kies je een evenementenbureau:.............................................................................................................9
Entertainment:.....................................................................................................................................................9
Doel entertainment:........................................................................................................................................9
Soorten entertainment:.................................................................................................................................10
Boeken van een act:......................................................................................................................................10
Riders:............................................................................................................................................................10
LESWEEK 3:.................................................................................................................................................. 11
Transport:...........................................................................................................................................................11
Locaties:.............................................................................................................................................................11
Typen locaties:...............................................................................................................................................11
Hoe kies je de juiste locatie:..........................................................................................................................12
Event materiaal:.................................................................................................................................................12
Actie plan:......................................................................................................................................................12
, Audio:.............................................................................................................................................................12
Licht techniek:................................................................................................................................................13
Beeld techniek:..............................................................................................................................................13
LESWEEK 4................................................................................................................................................... 14
Security:..............................................................................................................................................................14
Personeel security:........................................................................................................................................14
Componenten security:.................................................................................................................................14
Decoratie:...........................................................................................................................................................14
Checklist:........................................................................................................................................................14
Redenen voor decoratie:...............................................................................................................................14
Functionele decoratie:...................................................................................................................................14
Decoratieve decoratie:..................................................................................................................................15
Valkuilen decoratie:.......................................................................................................................................15
Podium:..............................................................................................................................................................15
Eigenschappen:..............................................................................................................................................15
Podium bouw mogelijkheden:.......................................................................................................................15
Sanitaire faciliteiten:..........................................................................................................................................15
Water:................................................................................................................................................................15
Overige toeleveranciers:....................................................................................................................................16
Hosts:.............................................................................................................................................................16
Drukker:.........................................................................................................................................................16
Out- en indoor activiteiten:................................................................................................................................16
Outdoor:........................................................................................................................................................16
Indoor:...........................................................................................................................................................16
LESWEEK 5................................................................................................................................................... 17
Bid procedure:....................................................................................................................................................17
3 mogelijkheden:...........................................................................................................................................17
Bid procedure:...............................................................................................................................................17
Waarom een bid:...........................................................................................................................................17
Bid team:........................................................................................................................................................17
Bidbook:.............................................................................................................................................................18
Wat staat erin:...............................................................................................................................................18
Stappen om een bidbook te maken:.............................................................................................................18
Site inspectie:.....................................................................................................................................................19
Punten van aandacht:....................................................................................................................................19
Lead time:...........................................................................................................................................................19
Hoe kies je de juiste bestemming:......................................................................................................................19
LESWEEK 6................................................................................................................................................... 20
Risk management...............................................................................................................................................20
Risico factoren:..............................................................................................................................................20
Wat is risk management:...............................................................................................................................20
Risk management:.........................................................................................................................................20
Beheersplannenstrategieën:.........................................................................................................................20
Werk methode:..............................................................................................................................................20
LESWEEK 7................................................................................................................................................... 24
Logistieke elementen:........................................................................................................................................24
, Werkwijze:..........................................................................................................................................................24
Processen:..........................................................................................................................................................24
Inrichting locatie:...............................................................................................................................................25
Hospitality:.........................................................................................................................................................25
LESWEEK 8................................................................................................................................................... 26
Duurzaamheid:...................................................................................................................................................26
Pijlers van duurzaamheid:.............................................................................................................................26
Doelen van duurzaamheid:............................................................................................................................26
Problemen in MICE:............................................................................................................................................27
Het proces:.....................................................................................................................................................27
LESWEEK 9................................................................................................................................................... 28
Trends & ontwikkelingen:..................................................................................................................................28
Type uitvindingen:.........................................................................................................................................28
Pop up:...........................................................................................................................................................28
Stappen voorbereiden trendmanagement:..................................................................................................28
Trend onderzoek:...........................................................................................................................................29
Selecteer trends:............................................................................................................................................29
Trends vertalen:.............................................................................................................................................29
Stappen trends naar concepten:...................................................................................................................29
LESWEEK 10................................................................................................................................................. 30
Social media.......................................................................................................................................................30
Waarde social media:....................................................................................................................................30
Valkuilen:.......................................................................................................................................................30
Associaties..........................................................................................................................................................30
Doel associaties:............................................................................................................................................30
Voordelen associaties:...................................................................................................................................30
