BUSINESS COMMUNICATION
INTRODUCTION
Good communication is as stimulating as black coffee and just as hard to sleep after. Communication
is a process by which information is transmitted and understood between two or more people. It
should include both transference and the understanding of meaning.
Communication is the life blood of social as well as corporate world. We exist because we
communicate. Even our silence communicates a lot. We all have a layman’s idea of what
communication is , but let us try to understand the concept fully so that we can use it effectively.
Communication is the process by which we exchange meanings , facts , ideas ,opinions or emotions
with other people. It is an essential condition of our existence and the most important activity of
ours. The word communication has been derived from Latin word “ communicare/communis’ that
means to ‘share’ or ‘participate’ . Everybody knows that most of the time , through speech or writing
or any other means like exchange of a common set of symbols , we are sharing information with
other human beings. It is , therefore , first and foremost a social activity. Man as a social animal has
to communicate.
Communication is an exchange of facts , ideas , opinions or emotions by two or more persons.
General communication is different from business communication / Administrative communication.
According to William Scott in his book organizational theory “ Administrative communication is a
process which involves the transmission and accurate replication of ideas ensured by feedback for
the purpose of eliciting actions which will accomplish organizational goals”
Communication is the process of sending and receiving messages. However it is said to be effective
only when the message is understood and when it stimulates action or encourages the receiver to
think in new ways.
,OBJECTIVES OF COMMUNICATION
1. STRONGER DECISION MAKING
Your ability to communicate effectively increases productivity , both yours and your organization.
2. INCREASED PRODUCTIVITY
With good communication skills , you can anticipate problems , make decisions , co-ordinate work
flow , supervise others , develop relationships and promote products and services.
3. STEADIER WORK FLOW
Communication acts as tool for the effective work related flow of information.
4. STRONG BUSINESS RELATIONSHIPS & ENHANCED PROFESSIONAL IMAGE
You can shape the impressions you and your company make on colleagues , employees ,supervisors ,
investors ,and customers in addition to perceiving and responding to the needs of these
stakeholders(the various group you interact with ) without effective communication , people
misunderstand each other and misinterpret information. Ideas misfire or fail to gain attention and
people and companies flounder.
5. CLEARER PROMOTIONAL MATERIALS
Your organizations need for effective reach of company name and public promotions are based on
effective promotional material such as advertisements , bill boards , online add , posters etc are all
communicated for effective message delivery and meaning.
,6. PROVIDE ADVICE
Giving advice is based on individual-oriented and work-oriented ,advice should not given to the
person for pinpointing his mistakes rather it should be helpful for his improvement. Effective advice
promotes understanding and it can be a two way process if the subordinate staff given freedom.
7. PROVIDE ORDER
Order is an authoritative communication pattern and it is directive to somebody always a
subordinate to do something. Orders will be written and oral orders , general and specific orders
,procedural and operational orders , mandatory and discretionary order. Order should be clear and
complete ,execution should be possible and given in a friendly way.
8.SUGGESTION
Suggestion is supposed to be very mild and subtle form of communication. Suggestions are
welcomed for it is not obligatory to accept them , it can be voluntary and anonymous and submitted
through suggestion boxes.
9. PERSUASION
Persuasion may be defined as an effort ‘ to influence the attitudes , feelings ,or beliefs of others , or
to influence actions based on those attitudes , feelings , or beliefs. Persuasion can be done to others
if you are convinced , you do not impose , you are not rigid are prepared to meet half-way and you
can look at the situation from the other person’s angle also.
10. EDUCATION
Education is a very conscious process of communication ,it involves both teaching and learning by
which organizations provide to their employees in the form of training. Education is given for
management , employees and outside public.
, 12. WARNING
If the employees do not abide by the norms of the organization warning is a power communication
tool and it can be general and specific. Specific warning should be administered in private and after
thorough investigation. The aim of the warning should be the organization betterment.
13. RAISING MORALE AND MOTIVATION
Morale stands for mental health and it is a sum of several qualities like courage , resolution ,
confidence .High morale and effective performance go hand to hand. Motivation is a process that
account for an individual intensity, direction , and persistence of effort towards attaining a goal.
14. TO GIVE AND RECEIVE INFORMATION
Communication’s main idea is to give and receive information because managers need complete ,
accurate and precise information to plan and organize employee need it to translate planning in to
reality. Information will cover all aspects of the business.
15. TO PROVIDE COUNSELLING
Counseling is given to solve employees mental stress and improve the employees productivity.
16. TO IMPROVE DISCIPLINE
Finally discipline is the foremost part of any business communication. The various disciplinary codes
are effectively communicated to employees through disciplinary codes.
INTRODUCTION
Good communication is as stimulating as black coffee and just as hard to sleep after. Communication
is a process by which information is transmitted and understood between two or more people. It
should include both transference and the understanding of meaning.
Communication is the life blood of social as well as corporate world. We exist because we
communicate. Even our silence communicates a lot. We all have a layman’s idea of what
communication is , but let us try to understand the concept fully so that we can use it effectively.
Communication is the process by which we exchange meanings , facts , ideas ,opinions or emotions
with other people. It is an essential condition of our existence and the most important activity of
ours. The word communication has been derived from Latin word “ communicare/communis’ that
means to ‘share’ or ‘participate’ . Everybody knows that most of the time , through speech or writing
or any other means like exchange of a common set of symbols , we are sharing information with
other human beings. It is , therefore , first and foremost a social activity. Man as a social animal has
to communicate.
Communication is an exchange of facts , ideas , opinions or emotions by two or more persons.
General communication is different from business communication / Administrative communication.
According to William Scott in his book organizational theory “ Administrative communication is a
process which involves the transmission and accurate replication of ideas ensured by feedback for
the purpose of eliciting actions which will accomplish organizational goals”
Communication is the process of sending and receiving messages. However it is said to be effective
only when the message is understood and when it stimulates action or encourages the receiver to
think in new ways.
,OBJECTIVES OF COMMUNICATION
1. STRONGER DECISION MAKING
Your ability to communicate effectively increases productivity , both yours and your organization.
2. INCREASED PRODUCTIVITY
With good communication skills , you can anticipate problems , make decisions , co-ordinate work
flow , supervise others , develop relationships and promote products and services.
3. STEADIER WORK FLOW
Communication acts as tool for the effective work related flow of information.
4. STRONG BUSINESS RELATIONSHIPS & ENHANCED PROFESSIONAL IMAGE
You can shape the impressions you and your company make on colleagues , employees ,supervisors ,
investors ,and customers in addition to perceiving and responding to the needs of these
stakeholders(the various group you interact with ) without effective communication , people
misunderstand each other and misinterpret information. Ideas misfire or fail to gain attention and
people and companies flounder.
5. CLEARER PROMOTIONAL MATERIALS
Your organizations need for effective reach of company name and public promotions are based on
effective promotional material such as advertisements , bill boards , online add , posters etc are all
communicated for effective message delivery and meaning.
,6. PROVIDE ADVICE
Giving advice is based on individual-oriented and work-oriented ,advice should not given to the
person for pinpointing his mistakes rather it should be helpful for his improvement. Effective advice
promotes understanding and it can be a two way process if the subordinate staff given freedom.
7. PROVIDE ORDER
Order is an authoritative communication pattern and it is directive to somebody always a
subordinate to do something. Orders will be written and oral orders , general and specific orders
,procedural and operational orders , mandatory and discretionary order. Order should be clear and
complete ,execution should be possible and given in a friendly way.
8.SUGGESTION
Suggestion is supposed to be very mild and subtle form of communication. Suggestions are
welcomed for it is not obligatory to accept them , it can be voluntary and anonymous and submitted
through suggestion boxes.
9. PERSUASION
Persuasion may be defined as an effort ‘ to influence the attitudes , feelings ,or beliefs of others , or
to influence actions based on those attitudes , feelings , or beliefs. Persuasion can be done to others
if you are convinced , you do not impose , you are not rigid are prepared to meet half-way and you
can look at the situation from the other person’s angle also.
10. EDUCATION
Education is a very conscious process of communication ,it involves both teaching and learning by
which organizations provide to their employees in the form of training. Education is given for
management , employees and outside public.
, 12. WARNING
If the employees do not abide by the norms of the organization warning is a power communication
tool and it can be general and specific. Specific warning should be administered in private and after
thorough investigation. The aim of the warning should be the organization betterment.
13. RAISING MORALE AND MOTIVATION
Morale stands for mental health and it is a sum of several qualities like courage , resolution ,
confidence .High morale and effective performance go hand to hand. Motivation is a process that
account for an individual intensity, direction , and persistence of effort towards attaining a goal.
14. TO GIVE AND RECEIVE INFORMATION
Communication’s main idea is to give and receive information because managers need complete ,
accurate and precise information to plan and organize employee need it to translate planning in to
reality. Information will cover all aspects of the business.
15. TO PROVIDE COUNSELLING
Counseling is given to solve employees mental stress and improve the employees productivity.
16. TO IMPROVE DISCIPLINE
Finally discipline is the foremost part of any business communication. The various disciplinary codes
are effectively communicated to employees through disciplinary codes.
