TOP 5 WAY THAT MAKES YOU MILLIONER
AND WE WILL DISCUSS HOW?
1) Build brand-
Building your own brand essentially boils down to 7 steps:
1.Research your target audience and your competitors.
2.Pick your focus and personality.
3.Choose your business name.
4.Write your slogan.
5.Choose the look of your brand (colors and font).
6.Design your logo.
7.Apply your branding across your business and evolve it as you grow.
1)figure out your place in the market
Before you start making any decisions about your brand, you need to understand the current market:
who your potential customers and current competitors are.
There are many ways to do this:
Google your product or service category and analyze direct and indirect competitors that come up.
Check subreddits that relate to your customers and eavesdrop on their conversations and product
recommendations.
Talk to people who are part of your target market and ask them what brands they buy from in your
space.
,Look at the relevant social media accounts or pages your target audience follows and are receptive to.
Go shopping online or offline and get a feel for how your customers would browse and buy products.
As you go about your research, make a note of:
Who your “lowest hanging fruit” customers are—the ones you could most easily sell to.
Who your top of mind competitors are—the brands that are established and known in the market.
How your customers speak and what they talk about—the interests they have and the language they
express them in.
It’s important to have a handle on this before moving forward as it will inform what your brand should
focus on and how it can position itself apart from competitors.
2. Define your brand’s focus and personality
3. Your brand can’t be everything to everyone, especially at the start.
4. It’s important to find your focus and let that inform all the other parts of your brand as you build it.
Here are some questions and branding exercises to get you thinking about the focus and tone of your
brand.
What's your positioning statement?
A positioning statement is one or two lines that stake your claim in the market. This isn't necessarily
something you put on your website or business card—it's just to help you answer the right questions
about your brand.
Your positioning statement should go something like...
, We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].
Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].
e.g. We offer water bottles for hikers to stay hydrated while reducing their carbon footprint. Unlike
other water bottle brands, we plant a tree for every bottle you buy.
Your unique value proposition is the one thing you're competing on. Find it, go in on it, and make it a
part of your brand's messaging.
Alternatively, if the company you want to start has a cause at its core (e.g. if you're starting a social
enterprise), you can also write this out as a mission statement that makes a clear promise to your
customers or to the world.
What words would you associate with your brand?
One way to look at your brand is as if it was a person. What would he or she be like? What kind of
personality would your customers be attracted to?
This will help inform your voice on social media and the tone of all your creative, both visual and
written.
A fun and useful branding exercise is to pitch 3-5 adjectives that describe the type of brand that might
resonate with your audience. I compiled this list of traits to help you get started.
how to build a brand personality
What metaphors or concepts describe your brand?
Thinking about your brand as a metaphor or personifying it can help you identify the individual qualities
you want it to have.
AND WE WILL DISCUSS HOW?
1) Build brand-
Building your own brand essentially boils down to 7 steps:
1.Research your target audience and your competitors.
2.Pick your focus and personality.
3.Choose your business name.
4.Write your slogan.
5.Choose the look of your brand (colors and font).
6.Design your logo.
7.Apply your branding across your business and evolve it as you grow.
1)figure out your place in the market
Before you start making any decisions about your brand, you need to understand the current market:
who your potential customers and current competitors are.
There are many ways to do this:
Google your product or service category and analyze direct and indirect competitors that come up.
Check subreddits that relate to your customers and eavesdrop on their conversations and product
recommendations.
Talk to people who are part of your target market and ask them what brands they buy from in your
space.
,Look at the relevant social media accounts or pages your target audience follows and are receptive to.
Go shopping online or offline and get a feel for how your customers would browse and buy products.
As you go about your research, make a note of:
Who your “lowest hanging fruit” customers are—the ones you could most easily sell to.
Who your top of mind competitors are—the brands that are established and known in the market.
How your customers speak and what they talk about—the interests they have and the language they
express them in.
It’s important to have a handle on this before moving forward as it will inform what your brand should
focus on and how it can position itself apart from competitors.
2. Define your brand’s focus and personality
3. Your brand can’t be everything to everyone, especially at the start.
4. It’s important to find your focus and let that inform all the other parts of your brand as you build it.
Here are some questions and branding exercises to get you thinking about the focus and tone of your
brand.
What's your positioning statement?
A positioning statement is one or two lines that stake your claim in the market. This isn't necessarily
something you put on your website or business card—it's just to help you answer the right questions
about your brand.
Your positioning statement should go something like...
, We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].
Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].
e.g. We offer water bottles for hikers to stay hydrated while reducing their carbon footprint. Unlike
other water bottle brands, we plant a tree for every bottle you buy.
Your unique value proposition is the one thing you're competing on. Find it, go in on it, and make it a
part of your brand's messaging.
Alternatively, if the company you want to start has a cause at its core (e.g. if you're starting a social
enterprise), you can also write this out as a mission statement that makes a clear promise to your
customers or to the world.
What words would you associate with your brand?
One way to look at your brand is as if it was a person. What would he or she be like? What kind of
personality would your customers be attracted to?
This will help inform your voice on social media and the tone of all your creative, both visual and
written.
A fun and useful branding exercise is to pitch 3-5 adjectives that describe the type of brand that might
resonate with your audience. I compiled this list of traits to help you get started.
how to build a brand personality
What metaphors or concepts describe your brand?
Thinking about your brand as a metaphor or personifying it can help you identify the individual qualities
you want it to have.
