Exam Study Material for LOMA 291 Module 2 - Test-Ready Solutions Pack

Exam Study Material for LOMA 291 Module 2 - Test-Ready Solutions Pack Omnichannel distribution - answer - A form of distribution that enables personalized sales to customers through multiple, integrated communication channels. Common ways to engage with customers - answer - - Face to Face - Phone - Direct Mail or Email - Online - Print and Broadcast Media - Worksite Marketing - Location Selling Face to Face - answer - Financial professionals commonly meet face-to-face with potential customers, often referred to as prospects. Financial professionals follow a fairly typical sales process during a series of meetings. During these face-to-face meetings, the financial professional: Identifies the prospect's financial needs Develops a proposal that recommends one or more insurance products to meet the identified needs Presents the proposal to the prospect in hopes of completing a sale If the sale is successful, assists the customer in applying for the product, submits the application to the insurer, and, in some instances, delivers the policy to the customer Prospects - answer - A potential customer for an insurer's products or services. Phone - answer - Insurers and financial professionals can use telephones to share information with customers and prospects. Sometimes, the customer will initiate the contact... Direct Mail or Email - answer - An insurer or financial professional using direct mail or email distributes insurance sales materials through a mail service directly to a list of prospective customers. These mailings can be physical letters, brochures, or flyers mailed to the prospect or emails sent to a distribution list. The target market for direct mail might be readers of a particular publication or holders of a particular credit card. For paper mail, the sales materials usually consist of an introduction letter, a brochure that describes a particular product, an insurance or annuity application, or an inquiry form the customer can use to request further information about the product. For email, the insurer provides links to similar items on the insurer's website. Online - answer - Most insurers' websites provide information and self-service options and promote products that can satisfy needs. Insurers also advertise their products through third-party websites and social media. Consumers using these websites may contact the company by telephone, email, or web chat to ask questions or purchase a product. Often, insurers put these consumers in contact with a financial professional. Financial professionals may also use websites and social media to engage with customers directly. Print and Broadcast Media - answer - An insurer or financial professional may use printed publications, such as magazines or newspapers, to describe a particular product and generate interest in that product. Insurers can try to reach a particular target market by printing advertisements in newspapers in certain geographical areas or in magazines that appeal to certain demographics. For example, an advertisement for an annuity product designed for people age 62 or older might appear in a magazine for retired people. An insurer can use radio, television, or video streaming sites to disseminate an advertising message over a wide area to a large, generally undifferentiated audience. However, selecting certain programs or times of the day in which to advertise does allow an insurer some selectivity. For example, a life insurance product might be advertised on television between the hours of 8 and 10 p.m. when newly married couples or young parents are likely watching television. Worksite Marketing - answer - Financial professionals sometimes engage in worksite marketing to distribute voluntary benefits. Usually, the employer collaborates with the financial professional to promote voluntary benefits to employees. Examples of voluntary benefits include: Life insurance Disability insurance Accident insurance Critical illness insurance Long-term