COM 275 Exam 1 Study Guide Tamborini
MSU With Complete Solutions
Model - ANSWER A graphic means of explicating an abstract procsess
such as communication.
Linear Model - ANSWER Based on principles of stimulus response
psychology.
Interactive Model - ANSWER Circular model in which communication is
shown to be interactive and interpretive.
Transactional Model - ANSWER Describes the giving and receiving of
information through communication.
Content Analysis Pros: - ANSWER -Describes what's on
-Helps identify areas of interest/concern
Content Analysis Cons: - ANSWER -Incomplete Picture
-No evidence of media's effect
Lab Experiment Pros: - ANSWER -Good For establishing causality
-Researcher has a lot of control
-Relatively inexpensive
-Easier for others to replicate
Lab Experiment Cons: - ANSWER -Artificial surroundings may affect a
participant's behavior
- Experimental bias.
, Survey Research Pros: - ANSWER -Generalizability
-Expedient for providing description
Survey Research Cons: - ANSWER -Little or no evidence of causual
relationships.
-Poor quality of self-report data
Generalizability - ANSWER Participants are observed in natural settings,
behaviors are more natural
Longitudinal Data Collection - ANSWER -Cohort
-Panel
Cohort - ANSWER different samples, multiple time points
Panel - ANSWER same sample, multiple time points
Meta-Analysis - ANSWER Integrating findings from many empiricial
studies.
Triangulation - ANSWER Multiple methodologies are combined
What defines mass communication? - ANSWER -Large-scale distribution
and reception process characterized by :OIAMS
OIAMS - ANSWER -One directional information flow.
-Impersonal source and anonymous
-Asymmetrical source-receiver association
-Market exchange relationship
-standardized message content
1920's Mass Society - ANSWER -Social differentiation increases
-Informal social controls weaken
-Communication becomes more difficult
-Media become important information sources
Anomie - ANSWER "Normless-ness"
Magic Bullet Theory - ANSWER -People are socially isolated
-people have uniform instincts
MSU With Complete Solutions
Model - ANSWER A graphic means of explicating an abstract procsess
such as communication.
Linear Model - ANSWER Based on principles of stimulus response
psychology.
Interactive Model - ANSWER Circular model in which communication is
shown to be interactive and interpretive.
Transactional Model - ANSWER Describes the giving and receiving of
information through communication.
Content Analysis Pros: - ANSWER -Describes what's on
-Helps identify areas of interest/concern
Content Analysis Cons: - ANSWER -Incomplete Picture
-No evidence of media's effect
Lab Experiment Pros: - ANSWER -Good For establishing causality
-Researcher has a lot of control
-Relatively inexpensive
-Easier for others to replicate
Lab Experiment Cons: - ANSWER -Artificial surroundings may affect a
participant's behavior
- Experimental bias.
, Survey Research Pros: - ANSWER -Generalizability
-Expedient for providing description
Survey Research Cons: - ANSWER -Little or no evidence of causual
relationships.
-Poor quality of self-report data
Generalizability - ANSWER Participants are observed in natural settings,
behaviors are more natural
Longitudinal Data Collection - ANSWER -Cohort
-Panel
Cohort - ANSWER different samples, multiple time points
Panel - ANSWER same sample, multiple time points
Meta-Analysis - ANSWER Integrating findings from many empiricial
studies.
Triangulation - ANSWER Multiple methodologies are combined
What defines mass communication? - ANSWER -Large-scale distribution
and reception process characterized by :OIAMS
OIAMS - ANSWER -One directional information flow.
-Impersonal source and anonymous
-Asymmetrical source-receiver association
-Market exchange relationship
-standardized message content
1920's Mass Society - ANSWER -Social differentiation increases
-Informal social controls weaken
-Communication becomes more difficult
-Media become important information sources
Anomie - ANSWER "Normless-ness"
Magic Bullet Theory - ANSWER -People are socially isolated
-people have uniform instincts
