APR 280 EXAM 1 STUDY GUIDE 2026/2027 | PRACTICE
QUESTIONS, REVIEW & EXAM PREP
What is research? - Correct answer✅✅ formalized curiosity
-poking and prying with purpose
-systematic attempt to discover something and understand a problem
Why is research important to the communication process? - Correct answer✅✅ offers insights that
inform and guide decisions
-saves time and money
-offers credibility (or an illusion of credibility) to business decisions
Goals of research - Correct answer✅✅ DEPC
-describe
-Explain
-Predict
-Change
Applied research - Correct answer✅✅ -Interest: context dependent
-knowledge for problem solving
-Pragmatic
-Proprietary
Basic Research - Correct answer✅✅ -Interest: finding timeless truths
- Knowledge for it's sake
-Public
Qualitative Research - Correct answer✅✅ -focus groups
, -Interviews
-Participant observation
Quantitative Research - Correct answer✅✅ -Surveys
-content analysis
-experiments
Research Objectives - Correct answer✅✅ -what you need to accomplish when all is set and done?
-must be based on some clearly identified knowledge
Research Questions - Correct answer✅✅ What broad questions are we going to address to attain
research objectives?
-These are not necessarily the individual questions you put on survey or ask in an interview. But they
serve as the bases for interview or survey questions.
Research Hypothesis - Correct answer✅✅ theory based predictions about what we expect to find
-a predictive statement about the relationship between two or more variables
Primary Research - Correct answer✅✅ research you collect yourself
-interviews
-unique to the project
-expensive and time consuming
-collected through primary research: qualitative and quantitative
Secondary research - Correct answer✅✅ research that has already been conducted
-already been collected by other researchers and for other purposes
-fast relatively inexpensive
Tenacity - Correct answer✅✅ holding on beliefs without wavering; active resistance of doubt
QUESTIONS, REVIEW & EXAM PREP
What is research? - Correct answer✅✅ formalized curiosity
-poking and prying with purpose
-systematic attempt to discover something and understand a problem
Why is research important to the communication process? - Correct answer✅✅ offers insights that
inform and guide decisions
-saves time and money
-offers credibility (or an illusion of credibility) to business decisions
Goals of research - Correct answer✅✅ DEPC
-describe
-Explain
-Predict
-Change
Applied research - Correct answer✅✅ -Interest: context dependent
-knowledge for problem solving
-Pragmatic
-Proprietary
Basic Research - Correct answer✅✅ -Interest: finding timeless truths
- Knowledge for it's sake
-Public
Qualitative Research - Correct answer✅✅ -focus groups
, -Interviews
-Participant observation
Quantitative Research - Correct answer✅✅ -Surveys
-content analysis
-experiments
Research Objectives - Correct answer✅✅ -what you need to accomplish when all is set and done?
-must be based on some clearly identified knowledge
Research Questions - Correct answer✅✅ What broad questions are we going to address to attain
research objectives?
-These are not necessarily the individual questions you put on survey or ask in an interview. But they
serve as the bases for interview or survey questions.
Research Hypothesis - Correct answer✅✅ theory based predictions about what we expect to find
-a predictive statement about the relationship between two or more variables
Primary Research - Correct answer✅✅ research you collect yourself
-interviews
-unique to the project
-expensive and time consuming
-collected through primary research: qualitative and quantitative
Secondary research - Correct answer✅✅ research that has already been conducted
-already been collected by other researchers and for other purposes
-fast relatively inexpensive
Tenacity - Correct answer✅✅ holding on beliefs without wavering; active resistance of doubt
