SUT JHALLY COMM 289 EXAM 1 NEWEST EXAM WITH
COMPLETE QUESTIONS AND ANSWERS//
VERIFIED//GRADED A+//LATEST ALREADY //2026
RCA made up four companies: - ----Answers---1.
General Electric
2. Westinghouse
3. United Fruit
---------------------------
4. AT&T (comes up with idea that you can make money
by selling airtime to advertisers)
"Toll broadcasting" - ----Answers---pay a toll and get
on air
AT&T produced radio transmitters, to make money they:
- ----Answers---charged people for access to their
airways and audience
trade-name publicity - ----Answers---radio stations
controlled programming but advertiser/company could
put their name on it (sponsorship)
What kind of ads did RCA get rid of? - ----Answers---
Provocative ads that could upset sponsors
1|Page
, Why is it that AT&T experiments in this way with
advertising? - ----Answers----Manufactured only
transmitters, not sets
-The development of a network of stations linked
together broadcasting same message
First network? - ----Answers---NBC
NBC has two philosophies: - ----Answers---1. "Public
Service"-sell more radio sets
2. Generate income from advertising
First station to allow direct ads: - ----Answers---CBS
FCC (originally FRC) caused first monopolies by: - ----
Answers---giving out broadcast licenses
1927 Radio Act - ----Answers---established FCC to
allocate broadcast licenses
1996 Telecommunications Act - ----Answers---
allocated digital spectrum, Congress quietly decided
2|Page
COMPLETE QUESTIONS AND ANSWERS//
VERIFIED//GRADED A+//LATEST ALREADY //2026
RCA made up four companies: - ----Answers---1.
General Electric
2. Westinghouse
3. United Fruit
---------------------------
4. AT&T (comes up with idea that you can make money
by selling airtime to advertisers)
"Toll broadcasting" - ----Answers---pay a toll and get
on air
AT&T produced radio transmitters, to make money they:
- ----Answers---charged people for access to their
airways and audience
trade-name publicity - ----Answers---radio stations
controlled programming but advertiser/company could
put their name on it (sponsorship)
What kind of ads did RCA get rid of? - ----Answers---
Provocative ads that could upset sponsors
1|Page
, Why is it that AT&T experiments in this way with
advertising? - ----Answers----Manufactured only
transmitters, not sets
-The development of a network of stations linked
together broadcasting same message
First network? - ----Answers---NBC
NBC has two philosophies: - ----Answers---1. "Public
Service"-sell more radio sets
2. Generate income from advertising
First station to allow direct ads: - ----Answers---CBS
FCC (originally FRC) caused first monopolies by: - ----
Answers---giving out broadcast licenses
1927 Radio Act - ----Answers---established FCC to
allocate broadcast licenses
1996 Telecommunications Act - ----Answers---
allocated digital spectrum, Congress quietly decided
2|Page
