MKT315 FINAL EXAM SCRIPT COMPLETE
QUESTIONS AND CORRECT ANSWERS
●● the process of having a sender transform an idea into a set of
symbols in communication is
Answer: encoding
●● the info sent by a source reciever in the communication process is
called
Answer: a message
●● profit equation
Answer: total revenue minus total cost
●● total money recieved from sale of a product is
Answer: total revenue
●● after a reciever responds to a message, the senders interpretation of it
is called
Answer: feedback
●● form of communication seeks to influence feelings/opinions is
referred to as
, Answer: public relations
●● stage of personnel selling process to ensure customer satisfaction
Answer: follow up
●● personal selling process encompasses ___ distinct selling stages
Answer: 6
●● any form of nonpersonnel communication of a product, service is
referred to as
Answer: advertising
●● pull strategy
Answer: consumers ask retailers for the product
●● salesperson who processes routine orders
Answer: order taker
●● 2 types of personnel selling
Answer: order taking
order getting
QUESTIONS AND CORRECT ANSWERS
●● the process of having a sender transform an idea into a set of
symbols in communication is
Answer: encoding
●● the info sent by a source reciever in the communication process is
called
Answer: a message
●● profit equation
Answer: total revenue minus total cost
●● total money recieved from sale of a product is
Answer: total revenue
●● after a reciever responds to a message, the senders interpretation of it
is called
Answer: feedback
●● form of communication seeks to influence feelings/opinions is
referred to as
, Answer: public relations
●● stage of personnel selling process to ensure customer satisfaction
Answer: follow up
●● personal selling process encompasses ___ distinct selling stages
Answer: 6
●● any form of nonpersonnel communication of a product, service is
referred to as
Answer: advertising
●● pull strategy
Answer: consumers ask retailers for the product
●● salesperson who processes routine orders
Answer: order taker
●● 2 types of personnel selling
Answer: order taking
order getting
