D077 EXAM Study Guide Questions
with Correct Answers
Which controllable marketing function should a company use to achieve its firm-level
goals and to satisfy the target customers' needs and wants?
Sales
Promotion
Production
Product - ANSWER-Product
Which controllable element is included in the marketing mix?
Legal
Product
Political
Environmental - ANSWER-Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
Price and place
Product and price
Promotion and place
Product and promotion - ANSWER-Product and promotion
A realtor representing luxury condominiums offers pre-construction discounts to
clients.
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion - ANSWER-Price
An online consignment store offers free gifts with purchases within the next 30 days
using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
,Promotion and price
Place and promotion - ANSWER-Place and promotion
An online consignment store offers gently used designer fashions and sends weekly
text alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
Place
Price
Product
Promotion - ANSWER-Promotion
A local computer manufacturer offers a high-end computer with new graphic design
capabilities.
Which element of the marketing mix is represented by this offer?
Place
Price
Product
Promotion - ANSWER-Product
A manager is researching an element of the marketing environment that the
company cannot control.
Which one of these elements is the manager considering?
Place
Pricing
Promotion
Demographic - ANSWER-Demographic
What is an example of a controllable element that influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors - ANSWER-Promotional campaigns
Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use - ANSWER-Supply chain transparency
,A small town has two coffee shops. The shop owners agree to raise their prices for
espresso drinks from $3 to $6 per cup because they are the only two shops in the
market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination - ANSWER-Price fixing - competitors communicate to each other
what they will charge.
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells
her that the $100 crib is no longer available but a $250 crib can be purchased. The
woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use?
Price fixing
Bait and switch
Predatory pricing
Price discrimination - ANSWER-Bait and switch- sales person doesn't intent to sell
you what was advertised.
An energy drink company is promoting the benefits of its caffeinated product without
identifying the risks of consuming the drink.
Which action should the company take to align its marketing with ethical practices?
Engaging with the market
Promoting product benefits
Using transparent marketing
Delivering the promised value - ANSWER-Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text messages but
continues to send text messages for 30 days following the opt-out period. Users are
not notified of this fact when they opt-out of the text messages.
Which ethical marketing practice is the company violating?
Customer value
Sales promotion
Customer privacy
Brand engagement - ANSWER-Brand engagement
A highway toll company has decided to charge no fees for car-pooling vehicles.
Which element of the marketing mix is represented by this ethical decision?
, Place
Price
Product
Promotion - ANSWER-Price
A retailer offers all customers complementary, eco-friendly gift wrapping to add value
to their holiday purchases.
Which element of the marketing mix does this ethical decision-making address?
Place
Price
Product
Promotion - ANSWER-Product- adding something to the product purchase
A marketing manager is conducting a situational analysis during the market planning
process and needs to differentiate between controllable and uncontrollable elements.
The manager decides to first identify the controllable elements.
Which business element is the manager identifying?
Culture
Products
Customer
Competition - ANSWER-Products
A marketing manager would like to take advantage of factors outside the company to
develop an effective marketing plan.
Which factor does the manager needs to consider?
Market forces
Company resources
Product management
Organizational capabilities - ANSWER-Market forces
Which business factors are external to an organization?
Opportunities and threats
Strengths and weaknesses
Financial and human resources
Technical resources and products - ANSWER-Opportunities and threats
Which SWOT analysis component is under a company's control?
Legal changes
Social trends
with Correct Answers
Which controllable marketing function should a company use to achieve its firm-level
goals and to satisfy the target customers' needs and wants?
Sales
Promotion
Production
Product - ANSWER-Product
Which controllable element is included in the marketing mix?
Legal
Product
Political
Environmental - ANSWER-Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
Price and place
Product and price
Promotion and place
Product and promotion - ANSWER-Product and promotion
A realtor representing luxury condominiums offers pre-construction discounts to
clients.
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion - ANSWER-Price
An online consignment store offers free gifts with purchases within the next 30 days
using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
,Promotion and price
Place and promotion - ANSWER-Place and promotion
An online consignment store offers gently used designer fashions and sends weekly
text alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
Place
Price
Product
Promotion - ANSWER-Promotion
A local computer manufacturer offers a high-end computer with new graphic design
capabilities.
Which element of the marketing mix is represented by this offer?
Place
Price
Product
Promotion - ANSWER-Product
A manager is researching an element of the marketing environment that the
company cannot control.
Which one of these elements is the manager considering?
Place
Pricing
Promotion
Demographic - ANSWER-Demographic
What is an example of a controllable element that influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors - ANSWER-Promotional campaigns
Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use - ANSWER-Supply chain transparency
,A small town has two coffee shops. The shop owners agree to raise their prices for
espresso drinks from $3 to $6 per cup because they are the only two shops in the
market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination - ANSWER-Price fixing - competitors communicate to each other
what they will charge.
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells
her that the $100 crib is no longer available but a $250 crib can be purchased. The
woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use?
Price fixing
Bait and switch
Predatory pricing
Price discrimination - ANSWER-Bait and switch- sales person doesn't intent to sell
you what was advertised.
An energy drink company is promoting the benefits of its caffeinated product without
identifying the risks of consuming the drink.
Which action should the company take to align its marketing with ethical practices?
Engaging with the market
Promoting product benefits
Using transparent marketing
Delivering the promised value - ANSWER-Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text messages but
continues to send text messages for 30 days following the opt-out period. Users are
not notified of this fact when they opt-out of the text messages.
Which ethical marketing practice is the company violating?
Customer value
Sales promotion
Customer privacy
Brand engagement - ANSWER-Brand engagement
A highway toll company has decided to charge no fees for car-pooling vehicles.
Which element of the marketing mix is represented by this ethical decision?
, Place
Price
Product
Promotion - ANSWER-Price
A retailer offers all customers complementary, eco-friendly gift wrapping to add value
to their holiday purchases.
Which element of the marketing mix does this ethical decision-making address?
Place
Price
Product
Promotion - ANSWER-Product- adding something to the product purchase
A marketing manager is conducting a situational analysis during the market planning
process and needs to differentiate between controllable and uncontrollable elements.
The manager decides to first identify the controllable elements.
Which business element is the manager identifying?
Culture
Products
Customer
Competition - ANSWER-Products
A marketing manager would like to take advantage of factors outside the company to
develop an effective marketing plan.
Which factor does the manager needs to consider?
Market forces
Company resources
Product management
Organizational capabilities - ANSWER-Market forces
Which business factors are external to an organization?
Opportunities and threats
Strengths and weaknesses
Financial and human resources
Technical resources and products - ANSWER-Opportunities and threats
Which SWOT analysis component is under a company's control?
Legal changes
Social trends
