Ctsm Exam Updated Questions And Correct Answers

CTSM EXAM UPDATED QUESTIONS AND CORRECT
ANSWERS
Question:
1. What does Measurement Require?
Answer:
Planning, Coordination, Resources, Budget, and Tools

Question:
2. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 1 - 1008R

Question:
3. What are measurement and valuation in your exhibit program important for?
Answer:
1. Justification for your event investments
2. Continuous Improvement

Question:
4. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
3. Growing investments in things that work including executive buy-in
ELC 2 - 1008R

Question:
5. What does measurement and ROI depend on?
Answer:
Good objectives

Question:
6. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 3 - 1008R

Question:
7. What is involved in the outcome of good objectives?
Answer:
Sales, Exec Buy In and Messaging.

Question:
8. Why do businesses invest in communications activity?
Answer:
To drive behavior of the intended audience.

Question:
9. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts

,Answer:
ELC 4 - 1008R

Question:
10. Whose actions does business value come from?
Answer:
1. Overall event audience (attendees)
2. Booth visitors (your guests)

Question:
11. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 5: 1008R

Question:
12. What is action the basic link between?
Answer:
Communications and Value/ROI

Question:
13. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 5: 1008R

Question:
14. What are the three critical success factors of event marketing to deliver ROI?
Answer:
1. The Right People
2. The Right Message
3. The Right Action

Question:
15. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 6: 1008R

Question:
16. What is revenue impact?
Answer:
Revenue Generation, Revenue Retention

Question:
17. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 8: 1008R

, Question:
18. What is cost impact?
Answer:
Cost Reduction/Avoidance, Value of Promotion

Question:
19. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 8: 1008R

Question:
20. What is the equation for Gross Profit?
Answer:
Revenue - Cost = Gross Profit

Question:
21. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 8: 1008R

Question:
22. What are the four ROI-related measures?
Answer:
New Revenue Revenue Retention

Question:
23. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
Value of Promotion Cost Reduction & Avoidance ELC 9: 1008R

Question:
24. What are the two main objectives for trade show marketing?
Answer:
Business Development Marketing Communications

Question:
25. 1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 10: 1008R

Question:
26. Who is included in your business development at a trade show?
Answer:
1. Customers
2. Prospects
3. Business Partners/Suppliers