FBLA ADVERTISING DEFINITION TERMS COMPREHENSIVE EXAM SCRIPT COMPLETE
QUESTIONS VERIFIED SOLUTIONS
Question:
AAAA.
Answer:
American Association of Advertising Agencies. An association whose members are ad agencies.
Question:
ANA.
Answer:
Association of National Advertisers. An association whose members are advertisers, i.e., companies
that advertise their products or services.
Question:
Accordion insert.
Answer:
An ad inserted in a magazine, folded with an accordion-style fold
Question:
Accumulation.
Answer:
An audience-counting method, where each person exposed to a specific vehicle is counted once
within a certain time period.
,Question:
Acetate.
Answer:
Transparent plastic sheet frequently used for overlays in ad layouts.
Question:
Ad copy.
Answer:
The printed text or spoken words in an advertisement
Question:
Adjacencies.
Answer:
Time periods immediately before and after a television program, normally used as a commercial
break between programs
Question:
Adnorm.
Answer:
A measure of readership averages for print publications over a two-year period, used as a baseline
for comparing specific ads to an average
Question:
Advance premium.
Answer:
A premium provided to a consumer, on the condition of some later purchase
,Question:
Advertiser.
Answer:
The manufacturer, service company, retailer, or supplier who advertises their product or service
Question:
Advertising.
Answer:
A paid, mediated, form of communication from an identifiable source, designed to persuade the
receiver to take some action, now or in the future
Question:
Advertising allowance.
Answer:
Money provided by a manufacturer to a distributor for the purpose of advertising a specific product
or brand
Question:
Advertising budget.
Answer:
Money set aside by the advertiser to pay for advertising. There are a variety of methods for
determining the most desirable size of an advertising budget
Question:
Advertising elasticity.
Answer:
The relationship between a change in advertising budget and the resulting change in product sales
, Question:
Advertising page exposure.
Answer:
A measure of the opportunity for readers to see a particular print advertisement, whether or not they
actually look at the ad
Question:
Advertising plan.
Answer:
An explicit outline of what goals an advertising campaign should achieve, how to accomplish those
goals, and how to determine whether or not the campaign was successful in obtaining these goals
Question:
Advertising research.
Answer:
Research conducted to improve the efficiency of advertising. It may focus on a specific ad or
campaign or may be directed at a more general understanding of how advertising works or how
consumers use the information in advertising. It can entail a variety of research approaches,
including psychological, sociological, economic, and other perspectives.
Question:
Advertising specialty.
Answer:
A product imprinted with, or otherwise carrying, a logo or promotional message. Also called a
promotional product.
Question:
Advertorial.
QUESTIONS VERIFIED SOLUTIONS
Question:
AAAA.
Answer:
American Association of Advertising Agencies. An association whose members are ad agencies.
Question:
ANA.
Answer:
Association of National Advertisers. An association whose members are advertisers, i.e., companies
that advertise their products or services.
Question:
Accordion insert.
Answer:
An ad inserted in a magazine, folded with an accordion-style fold
Question:
Accumulation.
Answer:
An audience-counting method, where each person exposed to a specific vehicle is counted once
within a certain time period.
,Question:
Acetate.
Answer:
Transparent plastic sheet frequently used for overlays in ad layouts.
Question:
Ad copy.
Answer:
The printed text or spoken words in an advertisement
Question:
Adjacencies.
Answer:
Time periods immediately before and after a television program, normally used as a commercial
break between programs
Question:
Adnorm.
Answer:
A measure of readership averages for print publications over a two-year period, used as a baseline
for comparing specific ads to an average
Question:
Advance premium.
Answer:
A premium provided to a consumer, on the condition of some later purchase
,Question:
Advertiser.
Answer:
The manufacturer, service company, retailer, or supplier who advertises their product or service
Question:
Advertising.
Answer:
A paid, mediated, form of communication from an identifiable source, designed to persuade the
receiver to take some action, now or in the future
Question:
Advertising allowance.
Answer:
Money provided by a manufacturer to a distributor for the purpose of advertising a specific product
or brand
Question:
Advertising budget.
Answer:
Money set aside by the advertiser to pay for advertising. There are a variety of methods for
determining the most desirable size of an advertising budget
Question:
Advertising elasticity.
Answer:
The relationship between a change in advertising budget and the resulting change in product sales
, Question:
Advertising page exposure.
Answer:
A measure of the opportunity for readers to see a particular print advertisement, whether or not they
actually look at the ad
Question:
Advertising plan.
Answer:
An explicit outline of what goals an advertising campaign should achieve, how to accomplish those
goals, and how to determine whether or not the campaign was successful in obtaining these goals
Question:
Advertising research.
Answer:
Research conducted to improve the efficiency of advertising. It may focus on a specific ad or
campaign or may be directed at a more general understanding of how advertising works or how
consumers use the information in advertising. It can entail a variety of research approaches,
including psychological, sociological, economic, and other perspectives.
Question:
Advertising specialty.
Answer:
A product imprinted with, or otherwise carrying, a logo or promotional message. Also called a
promotional product.
Question:
Advertorial.
