META MEDIA BUYER UPDATED QUESTIONS AND
CORRECT ANSWERS
Question:
1. A global beauty brand is preparing to launch a new skincare line. The new products are not yet
available to purchase, but the brand wants to start pre-promotion as soon as possible.In phase one, the
brand wants to encourage people to connect with their brand on Messenger for a 1:1 personalized skin
consultation. Which solution should the media buyer implement?
Answer:
Engagement campaign that uses the Messaging Apps conversion location
Question:
2. A car brand wants to create leads from people who might be interested in their new convertible on
sale. The brand wants to showcase images of the interior and exterior features of the car. Which
creative format should the media buyer use to meet this business goal?
Answer:
Carousel
Question:
3. A retailer wants to launch a national campaign to pro-mote an upcoming clothing line using video
creative. Before the clothing line is available for purchase, the retailer will launch a campaign to send
people to a landing page about the new products on their website. The retailer then wants to target
people who viewed the landing page .Which action should the retailer take?
Answer:
Choose the Traffic objec-tive with a broad audience and create a website Cus-tom Audience of
people who visited the website
Question:
4. A bakery recently started offering chocolate cake on-line using the Traffic objective but has not
sold any chocolate cake. Which campaign objective should the bakery use to help increase purchases
by the end of the season?
Answer:
Sales
Question:
5. A retail client has a business goal of acquiring 200 new customers for the month of February. They
want to reach people who are closest to their highest value customers. Which targeting strategy
should the client adopt?
Answer:
Value-Based Lookalike Au-dience
Question:
6. For the month of December, a brand wants to make sure they spend all remaining marketing budget
be-fore the end of the year. In January, the brand has a business goal of keeping their cost per action
at an average of $40. Which bidding strategy should the media buyer recommend to this client?
Answer:
Highest volume or value goal in December; Cost per result goal in January
, Question:
7. A brand is planning a campaign for the holiday season. The campaign is supposed to run for 4
weeks and reach as many people as possible. The brand wants their audience to see the campaign
twice a week. Which strategy should the media buyer implement?
Answer:
Awareness objective with reservation buying type
Question:
8. A nonprofit organization is running a successful awareness campaign using multiple video ads and
Ad-vantage+ placements.A team member notices that the organization's ad appears as an in-stream
video during a long-form video from a political party on Facebook. According to the organization's
brand guidelines, the video should not appear during political videos. What should the media buyer
recommend?
Answer:
Apply a topic exclusion for Politics under Brand Safety settings
Question:
9. A client is concerned with brand safety and wants the same block list applied to all campaigns that
run in their account. Where should the media buyer apply the block list?
Answer:
Brand Safety Hub
Question:
10. A client wants to understand where ads were dis-played during a campaign. Which detail in Ads
Manag-er should the media buyer reference?
Answer:
Placement
Question:
11. A client wants to understand the average number of times a person saw an ad during a campaign.
Which reporting column should the media buyer reference?
Answer:
Frequency
Question:
12. A real estate brand has been running lead generation campaigns. Which strategy should the brand
continue to focus on to drive leads in the most cost efficient way?
Answer:
Website Form Traffic
Question:
13. In a Sales campaign using the same video and image assets for all audiences, an advertiser sees
the follow-ing results:
Which ad set should the client use for their next cam-paign?
Answer:
Ad set with lowest cost per result
CORRECT ANSWERS
Question:
1. A global beauty brand is preparing to launch a new skincare line. The new products are not yet
available to purchase, but the brand wants to start pre-promotion as soon as possible.In phase one, the
brand wants to encourage people to connect with their brand on Messenger for a 1:1 personalized skin
consultation. Which solution should the media buyer implement?
Answer:
Engagement campaign that uses the Messaging Apps conversion location
Question:
2. A car brand wants to create leads from people who might be interested in their new convertible on
sale. The brand wants to showcase images of the interior and exterior features of the car. Which
creative format should the media buyer use to meet this business goal?
Answer:
Carousel
Question:
3. A retailer wants to launch a national campaign to pro-mote an upcoming clothing line using video
creative. Before the clothing line is available for purchase, the retailer will launch a campaign to send
people to a landing page about the new products on their website. The retailer then wants to target
people who viewed the landing page .Which action should the retailer take?
Answer:
Choose the Traffic objec-tive with a broad audience and create a website Cus-tom Audience of
people who visited the website
Question:
4. A bakery recently started offering chocolate cake on-line using the Traffic objective but has not
sold any chocolate cake. Which campaign objective should the bakery use to help increase purchases
by the end of the season?
Answer:
Sales
Question:
5. A retail client has a business goal of acquiring 200 new customers for the month of February. They
want to reach people who are closest to their highest value customers. Which targeting strategy
should the client adopt?
Answer:
Value-Based Lookalike Au-dience
Question:
6. For the month of December, a brand wants to make sure they spend all remaining marketing budget
be-fore the end of the year. In January, the brand has a business goal of keeping their cost per action
at an average of $40. Which bidding strategy should the media buyer recommend to this client?
Answer:
Highest volume or value goal in December; Cost per result goal in January
, Question:
7. A brand is planning a campaign for the holiday season. The campaign is supposed to run for 4
weeks and reach as many people as possible. The brand wants their audience to see the campaign
twice a week. Which strategy should the media buyer implement?
Answer:
Awareness objective with reservation buying type
Question:
8. A nonprofit organization is running a successful awareness campaign using multiple video ads and
Ad-vantage+ placements.A team member notices that the organization's ad appears as an in-stream
video during a long-form video from a political party on Facebook. According to the organization's
brand guidelines, the video should not appear during political videos. What should the media buyer
recommend?
Answer:
Apply a topic exclusion for Politics under Brand Safety settings
Question:
9. A client is concerned with brand safety and wants the same block list applied to all campaigns that
run in their account. Where should the media buyer apply the block list?
Answer:
Brand Safety Hub
Question:
10. A client wants to understand where ads were dis-played during a campaign. Which detail in Ads
Manag-er should the media buyer reference?
Answer:
Placement
Question:
11. A client wants to understand the average number of times a person saw an ad during a campaign.
Which reporting column should the media buyer reference?
Answer:
Frequency
Question:
12. A real estate brand has been running lead generation campaigns. Which strategy should the brand
continue to focus on to drive leads in the most cost efficient way?
Answer:
Website Form Traffic
Question:
13. In a Sales campaign using the same video and image assets for all audiences, an advertiser sees
the follow-ing results:
Which ad set should the client use for their next cam-paign?
Answer:
Ad set with lowest cost per result
