WGU D381 E-COMMERCE AND MARKETING
ANALYTICS PRACTICE TEST 2026 QUESTIONS
WITH SOLUTIONS
1. What is the term used to refer to the first web page that visitors
come across when they visit a website?
A. Home page
B. Landing page
C. Product page
D. Interstitial web page
Correct Answer: B — Landing page
Rationale: A landing page is a web page that works as the entry point
for a website. The landing page could be a product page, a home page,
or any other web page on a website.
2. A company decides to launch its new advertising campaign in three
parts so that each part is aligned with one stage of the marketing
funnel. While creating campaign strategies for the consideration stage,
,the marketing team provides users who are interested in the company
with information that sets the company apart from its competitors and
helps influence user decisions. Which metric should the company
monitor at this stage to measure the campaign's success?
A. Fill rate
B. Clickthrough rate
C. Cost per action
D. Days sales outstanding
Correct Answer: B — Clickthrough rate
Rationale: The company should use the clickthrough rate metric to
measure the campaign success during the consideration stage of the
marketing funnel. The clickthrough rate measures the percentage of
clicks on an ad.
3. The marketing analyst for a company is preparing a custom report
that assesses the data regarding the company's latest marketing
campaign. In the report, the analyst wants to visually depict the steps
that a customer takes to progress from one stage of the customer
,journey to the next. Which exploration technique should the analyst
use in this scenario?
A. Funnel exploration
B. Cohort exploration
C. Path exploration
D. User lifetime exploration
Correct Answer: C — Path exploration
Rationale: Path exploration helps visualize the steps taken by users to
go through the various stages of their customer journey.
4. A marketing firm is monitoring automated web campaign analytics
for an electronics retailer. Because of some market fluctuations, the
campaign is not meeting the return on ad spend (ROAS) target. The
duration of the campaign cannot be extended. What should the
marketing firm do to improve the ROAS of this campaign?
A. Adjust the bidding strategy
B. Reset the targets to make them more optimistic
, C. Shorten the campaign duration
D. Minimize marketplace fluctuations
Correct Answer: A — Adjust the bidding strategy
Rationale: One way to improve ROAS for an automated web campaign
is to adjust the bidding strategy. This can help the campaign meet the
ROAS targets.
5. What is a "user segment" in analytics?
A. A type of advertising strategy
B. A metric used to track revenue
C. A group of users defined by location or behavior
D. A system for tracking customer service tickets
Correct Answer: C — A group of users defined by location or behavior
Rationale: A user segment refers to a subset of users, such as those
from a specific city or country, to analyze behavior patterns.
6. What is a "dimension" in analytics?
A. A sales forecasting technique
B. A calculated metric
ANALYTICS PRACTICE TEST 2026 QUESTIONS
WITH SOLUTIONS
1. What is the term used to refer to the first web page that visitors
come across when they visit a website?
A. Home page
B. Landing page
C. Product page
D. Interstitial web page
Correct Answer: B — Landing page
Rationale: A landing page is a web page that works as the entry point
for a website. The landing page could be a product page, a home page,
or any other web page on a website.
2. A company decides to launch its new advertising campaign in three
parts so that each part is aligned with one stage of the marketing
funnel. While creating campaign strategies for the consideration stage,
,the marketing team provides users who are interested in the company
with information that sets the company apart from its competitors and
helps influence user decisions. Which metric should the company
monitor at this stage to measure the campaign's success?
A. Fill rate
B. Clickthrough rate
C. Cost per action
D. Days sales outstanding
Correct Answer: B — Clickthrough rate
Rationale: The company should use the clickthrough rate metric to
measure the campaign success during the consideration stage of the
marketing funnel. The clickthrough rate measures the percentage of
clicks on an ad.
3. The marketing analyst for a company is preparing a custom report
that assesses the data regarding the company's latest marketing
campaign. In the report, the analyst wants to visually depict the steps
that a customer takes to progress from one stage of the customer
,journey to the next. Which exploration technique should the analyst
use in this scenario?
A. Funnel exploration
B. Cohort exploration
C. Path exploration
D. User lifetime exploration
Correct Answer: C — Path exploration
Rationale: Path exploration helps visualize the steps taken by users to
go through the various stages of their customer journey.
4. A marketing firm is monitoring automated web campaign analytics
for an electronics retailer. Because of some market fluctuations, the
campaign is not meeting the return on ad spend (ROAS) target. The
duration of the campaign cannot be extended. What should the
marketing firm do to improve the ROAS of this campaign?
A. Adjust the bidding strategy
B. Reset the targets to make them more optimistic
, C. Shorten the campaign duration
D. Minimize marketplace fluctuations
Correct Answer: A — Adjust the bidding strategy
Rationale: One way to improve ROAS for an automated web campaign
is to adjust the bidding strategy. This can help the campaign meet the
ROAS targets.
5. What is a "user segment" in analytics?
A. A type of advertising strategy
B. A metric used to track revenue
C. A group of users defined by location or behavior
D. A system for tracking customer service tickets
Correct Answer: C — A group of users defined by location or behavior
Rationale: A user segment refers to a subset of users, such as those
from a specific city or country, to analyze behavior patterns.
6. What is a "dimension" in analytics?
A. A sales forecasting technique
B. A calculated metric
