Mba 703 Lsus - Module 6 (Sadya) Questions Answered Correctly Latest Update 2026

MBA 703 LSUS - MODULE 6 (SADYA) QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026 Disruptive technologies - Answers Technologies that create market shocks and catalyze growth (also referred to as disruptive innovation). Two characteristics of true disruptive technologies - Answers Come to market with set of performance attributes existing customers don't value. Over time, performance attributes improve to the point where they invade established markets. McNamara fallacy - Answers Basing decisions based on past data and examples. KPIs - Answers Key performance Indicators—measurable values defined by a firm to demonstrate progress toward a given goal. Additive manufacturing - Answers A type of industrial 3D printing where material is built up, layer by layer, as material is progressively added to shape an object. bitcoin - Answers An open source, decentralized payment system that operates in a peer-to-peer environment, without bank or central authority. cryptocurrencies - Answers A digital asset where a secure form of mathematics is used to handle transactions, control the creation of additional units, and verify the transfer of assets. blockchain - Answers A distributed and decentralized ledger that records and verifies transactions and ownership. DeFi - Answers Decentralized finance. An industry term for a bucket of blockchain-enabled financial services that function without the need for central authority, such as a bank or government. Miners - Answers Verification and time-stamping of transactions is performed by a pool of users called miners. Private key - Answers A special password, usually stored in a cryptocurrency wallet. CBDC - Answers A digital form of a government-issued currency (Central Bank Digital Currencies). Stablecoins - Answers Cryptocurrencies that have their value pegged to a currency or commodity, rather than have currency value float independently. NFT - Answers A non-fungible token. Blockchain benefits - Answers Eliminates transaction fees, which can top 3 percent. Cryptocurrencies could also be a boon for international commerce. Cross-border remittance. Expanding e-commerce in emerging markets. Straddle the line between transparency and privacy. Blockchains have no single controlling entity where fraud, corruption, damage, hacking, or government shutdown could occur. Blockchains are a standard for securely exchanging value and recording ownership over a network without an intermediary. Predictions of less expensive, faster, and more secure transactions. Blockchain concerns - Answers Consumer benefit needs to be stronger. Difficult to understand/use technology. Has bad reputation (drug dealers, extortion hackers, tax evaders, etc.). Security. Firms have struggled under an ambiguous cloud of not knowing how they will be regulated and what legal issues apply. Volatility of the value. Early technology couldn't handle increasing transaction volume. impressions - Answers Each time an ad is shown to a user. display (or image) ads - Answers Graphical advertising (as opposed to text ads). rich media ads - Answers Online ads that include animation, audio, or video. interstitials - Answers Ads that run before a user arrives at his or her intended destination in a website or app. Interactive Advertising Bureau (IAB) - Answers Sets common standards for display ads so that a single creative (the design and content of the advertisement) can run unmodified across multiple ad networks and websites. cost-per-click (CPC) - Answers Sometimes also referred to as PPC or pay-per-click—a concept where advertisers don't pay unless someone clicks on their ad. CPM - Answers The amount charged every time an ad appears 1,000 times. cost-per-action (CPA) - Answers A method of charging for advertising whenever a user responds to an ad by performing a specified activity, such as signing up for a service, requesting material, or making a purchase. affiliate program - Answers A cost-per-action program, where program sponsors pay referring websites a percentage of revenue earned from the referral. zero-party data - Answers Data that the customer explicitly shares with a firm. An example is data gathered when a customer signs up for an account. first-party data - Answers Collected by a firm through customer interaction, rather than data that is explicitly provided by the consumer. An example might be profiling data gleaned by a news site as a customer browses articles. second-party data - Answers Data that is collected by one firm and shared with a partner organization. One example might be if you use a branded credit card, like the Chase United Airlines Visa. third-party data - Answers Collected by a company that has not had the customer explicitly enter a relationship with them.